Is lead generation new to you, or are you looking to revisit your existing LinkedIn strategy? In this blog, we unlock the incredible potential of LinkedIn and look at some simple lead generation strategies guaranteed to triple your results.
If you want to know how to find the right prospects, how to scale your outreach and how to save time automating your LinkedIn activities with Dux-Soup, read on.
Dux-Soup is a Chrome extension that helps automate your lead generation activities on LinkedIn. It works by mimicking human behavior, giving you the ability to harness the power of LinkedIn by automating activities such as auto-visiting profiles, sending connection requests, sending InMails and endorsing skills. There are even more possibilities with Dux-Soup Turbo, which allows you to track campaigns, enroll prospects into campaigns and integrate with other platforms.
Let’s start with some LinkedIn essentials…
Your profile - it’s essential your profile is up to date and relevant!
Why? What’s the first thing we all do when someone invites us to their network? We visit their profile!
And we’re all far more likely to react to the request if the information is professional, up to date, appropriate and relevant. Your profile is your advert.
Be active and present - everything you do on LinkedIn increases your visibility. When you’ve done something on LinkedIn, the first 64 characters of your profile are what people see of you.
Think beyond your job title to a tagline, one that’s relevant to the people you’re targeting. Don’t forget to make use of the background space behind your photo too!
Check out our article on 5 LinkedIn profile tips.
Once upon a time, LinkedIn prospecting was a numbers game. You’d send 1000 connection requests a week and if you had an 8-10% acceptance rate, you’d be nice and busy with 80-100 new connections every week. Times have changed…
These days we’ve got to be more efficient with our lead generation.
LinkedIn controls are tighter than they used to be and connection requests are limited.
An 8-10% acceptance rate just isn’t enough if you can only send 250 connection requests.
With better targeting, a higher acceptance rate can be achieved. Take the time to find quality relevant leads. While it might be nice to chat to new connections, if they’re not a lead that results in a sale, they are not time well spent.
Quality leads means less wasted time for you.
Here are our top tips:
To see an example of how to do a Boolean search and use the filters, go to 22:08 mins of the webinar recording of The Easy way to Triple your LinkedIn leads.
To find out more about how to use the Groups in LinkedIn, go to 28:45 mins of the webinar recording.
- Target by Location
- Target by Industry
- Target by company type/size
NOTE: There are different filters in LinkedIn, Sales Navigator and Recruiter
To learn more about some of the different lists available to you in LinkedIn, start watching the webinar recording at 26:24 mins. Examples include:
- People who have reacted to a post
- A University, College or anywhere with an alumni page
- A company page
The more work you do to refine your filters and searches the more success you will have!
Dux-Soup will also help you target the right people by skipping profiles you don’t want to include in your outreach.
For more tips on skipping, take a look at our recent blog - Blacklisting and Skipping profiles when automating campaigns with Dux-Soup.
6. Always make use of personalization and add the recipient’s name.
Dux-Soup helps you build customized messages, here’s how…
With Dux-Soup Pro, find your list of connections you want to connect with. Click on the Dux-Soup extension and click 'Connect'.
This will open up a box to allow you to personalize your connection message. Use the placeholders shows to add fields including name, company etc. to your connection message.
In the ‘Actions’ tab you can build your personalized customized message. The options available to you, follow the rules of LinkedIn.
With Dux-Soup Turbo, you create your connection message as a step in your drip campaign. You can either leave your campaign as just a connection request, or add further actions e.g. Visit, Follow, InMail, Endorse or Message.
There are many guides and tips about effective messaging. If you’re looking for a place to start, read the blog ‘The LinkedIn nurture sequence that achieves an 85% success rate’, in which Tyron Giuliani, the founder of Selling Made Social shares his personal strategies with Dux-Soup.
Sending connection requests (or enrolling into a campaign if you have Turbo) is often the first thing that comes to mind when we talk about lead generation. However, there are other activities you can be doing that will improve your visibility. Participating on the platform is important too.
Profile visits can be set-up as an action within your drip campaign with Dux-Soup Turbo. In this campaign, it is set as the action before sending a connection request, but it can be moved to after the connection request, or any point in your sequence (which can have up to 12 actions).
We find that the sequence of 'Visit' and then 'Connect' works best to maximize your connection acceptance rates and grow your network faster.
LinkedIn has limitations and there are restrictions on the number of people you can invite into a campaign per day. This could be between 30-50 per day and will depend on your profile and whether you have a paid account. You can check this in Dux-Soup Options, on the Throttling tab.
Once you’ve done all your invite activities for the day, spend a little time visiting people on a different list. Visiting and opening profiles is a low risk activity that works really well for anyone that wants to increase their visibility in a low key way. If you’d rather not send out direct connection requests, doing visits is a valid alternative.
There you have it, the EASY way to triple your LinkedIn Leads! You really can Turbo charge your outreach by combining all of these activities.
If you want to try Dux-Soup, before you buy, then register today for our 14-day FREE trial. No credit card, no commitment, no hassle!
Handle your entire sales pipeline, track your performances, and in the end, close more deals.