Unsure as to what the current LinkedIn limits are?
With an ever-changing landscape of how many connection messages you can send, search results you can see, personalized connection notes you are allowed, and the differences between LinkedIn’s Premium plans, we bring you a simple and up-to-date guide to LinkedIn’s limits for 2025.
It matters because if you are using automation tools, then it pays to stay within LinkedIn’s limits. For both the safety of your account and to keep your lead gen activity running as efficiently as possible.
Some of these limits are just good to know, to enable you to compare plans, others are good for safety, to keep your account healthy. So read on to stay in the know…..
Total 1st-Degree Connections
LinkedIn allows you to have:
✅ Up to 30,000 connections (regardless of whether you are on a Free or Premium plan).
Which is a lot, right? Although this limit is rarely seen as a constraint, it’s worth asking yourself: Are you genuinely engaging with all of your connections if you have that many?
Consider launching a nurture campaign targeting your connections. Think of them as a warm lead list—individuals open to receiving messages but often overlooked by sales teams.
Connection invitations
Connection invitations should be seen as the most critical part to get right in a LinkedIn outreach campaign. To be able to send messages to a prospect via LinkedIn, they will need to be in your network. Often, the success of a campaign hinges on what percentage of prospects accept your connection request.
Gone are the days of the scattergun approach - sending thousands of connection invitations out to make the numbers work. LinkedIn paid heed to this (thankfully) when they introduced their new invitation limits in 2021.
The current weekly connection invitation limit is:
✅ Up to 100/week with a Free plan
✅ Up to 250/week with a Premium Plan like Sales Navigator.
The exact number of connection requests you can send depends on several factors related to your LinkedIn account:
- The type of LinkedIn account you have - i.e. Free or Paid
- The number of 1st-degree connections you have
- The total number of connection requests you send per day
- The total number of profiles you view per day
- Your other lead gen activities
- Your Social Selling Index (SSI)
- How many people have marked you as “I don’t know this person”
For further reading on connection invitation limits, check out our blog ‘What is the weekly LinkedIn invitation limit’
Once you hit your weekly limit, you’ll get this notice:
While this is not a problem in itself, and should not be seen as a ‘warning’ from LinkedIn, if you continually hit your limits, then LinkedIn may suspect automation at play. Maintaining some level of control to ensure the safety of your account is a best practice here.
There are ways we, at Dux-Soup, help with this control. It means you needn’t be nervous about the safety of your account when using Dux-Soup for LinkedIn automation. Just stick to the settings pre-configured when you first install the tool.
Dux-Soup safety features
1. Preconfigured safety limits
When you first install Dux-Soup, we automatically apply safety restrictions to the robot to prevent you from exceeding your weekly connection limits. With our regular UI then you can’t change these settings.
By switching to our expert UI you can take control of your daily limits, but we advise that this is done with caution, or you could risk getting a warning from LinkedIn.
2. Snooze function
To keep accounts safe from repeatedly hitting LinkedIn’s connection invitation limits, Dux-Soup Pro and Turbo have a snooze feature, which snoozes the robot once it reaches your daily limits. It will stop Dux-Soup from trying to send more connection invitations, snoozing for a few days until restarting, thereby avoiding triggering a warning.
With our Cloud plan, this snooze feature is automatically taken care of for you -it's all part of the service.
These safety features are two of the ways Dux-Soup tops the market for LinkedIn automation safety. But there is more still to come, so read on.....
Dux-Soup’s recommended weekly connection invitation settings
With our Pro, Turbo, and Cloud plans, we configure a connection invitation limit but give you the flexibility to change this, setting it to send up to a maximum of 500 connection invitations per day.
We don’t advise this, however.
We advise sending connection invitations to no more than 3% of your total 1st-degree connections. So if you have 10,000 connections in total, this would be a maximum of 300/week. If you have 5,000 connections, then it would be 150/week.
Can I bypass LinkedIn’s weekly connection limits?
Yes, in a word. This article gives you tips on how to bypass LinkedIn’s limits. But nowadays, common sense prevails, and it is seen better to be targeted and personalized than to push the volume of connections at a reduced acceptance rate.
Personalized notes with connection invitations
LinkedIn has restricted the number of personalized connection notes with a Free Plan:
✅ 5 personalized connection notes each month with a Free Plan
✅ Unlimited personalized connection notes with a Premium Plan
If you’re big on personalization, then a Premium LinkedIn account is the way to go.
Search Results
LinkedIn offers different numbers of search results depending on what plan you have:
✅ Free Plan = 1000 profiles shown per search
✅ Sales Navigator/Premium Plan = 2500 profiles shown per search
If you’re looking to scrape data from lots of profiles, then a Sales Navigator account will allow you access to more search results, and more data. But if you’re targeting lists for outreach, then we’d advise you to look at ways of being more targeted with your searches.
Check out our article on LinkedIn search limits.
Profile Visits
With Dux-Soup, you can set the robot to just visit profiles. While it’s doing this, it will record profile data, which you can download, giving you a ready-made database of prospects. It can even scrape email addresses.
But, to keep under LinkedIn’s radar with your automation activity, there are a few safety guidelines here, too. LinkedIn allows:
✅ Free Plan = up to 500 profile views/day
✅ Sales Navigator/Premium Plan = up to 2,000 profile views/day
Dux-Soup preconfigures its base settings for maximum safety at:
✅ Free Plan = 100 visits/day
✅ Sales Navigator/Premium Plan = 250 visits/day
You can change your daily profile visit limits within the expert UI, although again, we just advise you to proceed with caution.
Dux-Soup safety feature - mimicking human behaviour
Dux-Soup has another inbuilt safety feature when it comes to profile visits, where it pauses for 5 minutes after every 20 profile visits. This ensures that your automation activity mimics human behaviour.
Although LinkedIn cannot detect Dux-Soup, it can monitor user behaviour, and so by taking regular breaks, like this one between profile visits, Dux-Soup has been keeping LinkedIn accounts safe since 2015.
Direct messages
LinkedIn doesn’t restrict how many messages you can send to your 1st-degree connections, but Dux-Soup still offers safety settings to ensure that your behavior looks natural.
We recommend:
✅ Free Plan = 100 direct messages/day
✅ Premium Plan = 250 direct messages/day
✅ Sales Navigator = 500 direct messages/day
You can change your settings when running the expert UI to send up to 1,000 direct messages/day, but we advise against this for the safety of your account.
InMails
InMails are only available with a Premium LinkedIn account. A Sales Navigator plan, for example, gives you 50 InMails/month.
Recruiter gives you 150 InMails per month for free, with the option of purchasing up to 1000 InMails/day. But this can get expensive quickly.
Here’s a neat InMail trick: you can use Dux-Soup Turbo or Cloud plans to send free InMails to Open Profiles, which won’t use up any of your InMail credits. This allows you to scale beyond your free 50 InMails each month with a Sales Nav plan, without the extra cost.
In summary
One of the most important considerations when using LinkedIn automation is the safety of your account.
Dux-Soup has one of the strongest track records of safety, being the longest-established LinkedIn automation tool on the market, and with an excellent customer track record of safety.
Our safety features include:
✅ Remaining undetectable by LinkedIn
✅ Automatic pauses in activity to mimic human behaviour and pre-configured robot speed, to avoid behavioural detection
✅ Pre-configured safety limits on the speed of the robot and the number of actions (visits, connection requests, direct messages)
✅ Automatic snoozing when a limit is reached, with a delay before Dux-Soup continues to run actions
Dux-Soup offers safety guidelines and inbuilt settings, with the ability to take your own control if you wish. It’s the best of both worlds.
For further reading, refer to our ‘Using LinkedIn automation safely’ article.
