Are you looking to accelerate business growth using LinkedIn?
Then you’re in the right place. LinkedIn is the #1 B2B lead generation platform and this LinkedIn automation playbook shows you how to drive a consistent flow of sales leads with little effort.
Given that over 1 billion users are on LinkedIn, the platform offers the most up-to-date B2B database to search for your ideal prospects, and a place to actively engage with them. It’s a great sales and marketing tool if used correctly.
Combine LinkedIn’s powerful marketplace with the #1 LinkedIn automation tool, Dux-Soup, and you can save up to 80% of your time, plus scale your results hundreds of times over when you automate your lead generation. It’s how everyone from smart growth hackers to sales and marketing professionals are hitting the big results. And you can do it too.
Our LinkedIn automation strategy playbook covers the tools and processes to use so you can accelerate your pipeline growth. And the best thing is, we use just 2 tools:
- LinkedIn Sales Navigator - $99.99/month
- Dux-Soup Turbo - $55/month
You can get a free 2-week Dux-Soup Turbo trial when you hit the link below, allowing you to try this all out for free. You can also get a free Sales Navigator trial so you can test this playbook out absolutely free.
Do you really need Sales Navigator? If you’re serious about lead generation and want to use LinkedIn automation, you will need a LinkedIn Premium Plan. Sales Navigator offers advanced search filters which makes it great for accurate targeting and is essential for some of the strategies we outline here. See how to use LinkedIn Sales Navigator.
Plus, with a free LinkedIn account, your activity levels are restricted, meaning that you’ll never be able to scale your results properly with automation. Once you’ve tried out a premium plan, you’ll see the difference in its power.
We’ve made this playbook strategy relevant for everyone, and easy to follow. You will start getting results fast and you can 100% make it work for you.
So, ready to get started? Then let’s begin!
Preparation
Before we get started with the technology you will benefit from some light preparation. Here are the things you should be ready with:
- Your target market. This may sound obvious, but researching your target market so your outreach is relevant is a surefire way to get better results from your LinkedIn lead generation activities. You may want to test different target markets, which is also possible here. With each target market, you’ll want to identify some basic criteria such as:some text
- Size of company
- Industry
- Decision maker title
- Geography
You can then add more criteria to this, like interests, to narrow your audience further. We’ll get into ‘how to search’ later.
- Plan your objectives. We can only measure success if we know what success looks like. Whilst we can test out different objectives, you should have these ready up front. Objectives could be:some text
- Traffic to a piece of content
- A newsletter subscription
- A free trial
- A response
- A meeting or demo
- A sale
Why not note down all the objectives you’d like to test and measure your results against them?
- Optimize your LinkedIn profile. Your profile creates the first impression of your brand (yes you really are a brand!), so it’s wise to make it look great. A friendly profile picture and attention-grabbing copy will help you to stand out. You can check out these 5 LinkedIn profile tips to give you ideas on good ‘headline’ and ‘about’ section copy.
OK so now we’ve done the preparation we can get started.
Step 1: Start Dux-Soup’s free trial
Head to https://app.dux-soup.com/web/trialsignup
Click on ‘Sign in with Google’ and enter your Google Account details. We recommend that you use a business email address for this. Refer to: How to create a Google Account with a business email address.
Once you have signed in, confirm that you wish to install the Dux-Soup extension, and you’ll be automatically taken to the Dux-Dash. There’s a handy tutorial to show you around.
With Dux-Soup’s free trial, you don’t need to enter any credit card details to get started. When it ends you can choose to sign up to a plan of your choice. You’ve got plenty of time to practice before then!
Step 2: Find your target list
Now let’s head to Sales Navigator and find a list of relevant profiles to target. And this is where our strategy here pays dividends.
