The best lead gen strategies of 2021
In this fast-paced world, with increasing competition in the market, entrepreneurs have to be constantly on the lookout for ways to improve and adapt their lead generation process.
If your lead generation methods are outdated and ineffective, then you’ll struggle to get results and could even find yourself losing market share.
If, on the other hand, you’re the type to get creative in order to stand out from the crowd, then you’re much more likely to see your business soar.
Dux-Soup users are creative, ambitious types by nature, embracing tools like ours to save time and using strategies that push traditional boundaries. By their very nature, our users are more likely to succeed.
In this article, we will share some of the creative ways that Dux-Soup users are gaining competitive advantage, revealing the very best lead generation strategies that we’ve seen so far in 2021. Hopefully, you can learn from them and adopt some of them for yourself.
So how can Dux-Soup help you?
Dux-Soup is a LinkedIn automation tool that, used properly, can mimic human-like prospecting behaviour. It’s really rather clever. The basic tenet of Dux-Soup is that all automated actions are executed during profile visits on LinkedIn. For those who are new to automation, just a quick recap of the functionality of Dux-Soup.
Dux-Soup is a Chrome Extension which, when used in conjunction with LinkedIn, can assist you with the following:
- Automating your LinkedIn lead generation activities
- Auto-invites with personalised messages
- Searching, filtering and targeting with Dux-Soup tags
- Auto messaging 1st-degree connections
- Downloading your data
With Turbo you also get the benefit of:
- Auto-Follow-ups + Multiple Campaigns
- Dashboard Funnel Flow Stats
- Queued Activity
- Connection to your CRM
- Integration with 3rd party software using Zapier and Dux-Soup Webhooks
The best LinkedIn strategies of 2021
Let’s look at the tricks used by top lead generation experts to get the most out of their Dux-Soup subscription.
Target the right people
To begin with, you need to find your target audience. LinkedIn is an excellent resource to locate and define your customer. For instance, in the LinkedIn search bar you can specify a specific job title or position and it will return only the LinkedIn profiles who have those matching criteria in their job role.
You can also filter your search results on LinkedIn by clicking on the “All Filters” section after you have made the search in the header of the LinkedIn website.
Use Boolean Expression
Boolean search is a type of search that allows LinkedIn users to combine keywords such as AND, NOT and OR to further produce more relevant results. For example, a Boolean search could be CEO OR Owner NOT Manager. This would limit the search results to only those documents containing the two keywords. Find out more about how to define the right audience using LinkedIn boolean searches.
Tag profiles during a manual or automated visit
You can easily get lost among the thousands of contacts on Linkedin and forget who you’ve already contacted, who was interested or not, and so on.
Checking your LinkedIn messages to track down all the exchanges you’ve had with potential prospects take a lot of time. Something that is very precious in life.
Dux-Soup’s integrated tagging feature is designed to auto-tag LinkedIn profiles so that you can easily segment your prospects and retarget them accordingly.
Make use of Dux-Soup tags to help you work efficiently.
As you may already know, LinkedIn seems to be randomly testing some new changes to their platform. In particular, how many connection requests they are allowing people to send out on a weekly basis. Thus, if impacted, we advise sending all of your allowed connection requests (100 per week at the moment) in one or two days. Then, the rest of the week you can work on 1st-degree messaging.
Also, it’s important that you don't be the person who sends a blind connection to everyone that LinkedIn suggests. Once you perform a search on LinkedIn, there are still some profiles on the list that you might not want to engage with. Of course, you can always blacklist a few profiles - in order to remove them from the automated actions loop - but your search can often result in more than a few “unwanted” profiles.
The best strategy is to scan profiles initially, and then use the Dux-Soup ‘Revisit Data’ function for further engagement. Read more about the Dux-Soup Revisit Data feature.
You've spent precious time building a targeted database, now it's time to 'revisit' that data and send connection requests!
It’s not all about the Invites! Visit, revisit and monitor who visits you back
Include an engaging connection message
Now that you have done your research and found your target audience, your next step is to revisit them and send a request to connect.
However, it’s worth stopping here and spending some time creating a unique connection message that will make you stand out from the crowd. The content of this message will go a long way in making or breaking your LinkedIn outreach. Avoid the default invitation by personalizing your message in the Dux-Soup Options, Actions tab or if you use Turbo and you plan to run drip campaigns, you can set multiple concurrent connection messages together with your follow-ups here. From our experience, you should be talking more about them (“You”) as opposed to yourself (“I”).
Using the right connection message is just one part of the foundational lead generation process. - You then need to consider your strategy towards that group of people - and thus define and automate your follow-ups (drip campaign).
Set at least 2-3 follow-up messages after connecting
You’ve probably received a lot of spammy messages on LinkedIn or via other social channels so you know prospects can ignore these kinds of messages in the same way that you do. Your follow-up must catch an eye by clearly explaining the benefits for recipients.
With Dux-Soup Turbo, you can define a highly personalised campaign message (or even multiple concurrent campaigns) via the Dux-Dash and then ensure you have applied the correct Campaign via the Dux-Soup Options:
With the new Multiple Drip Campaign feature, you can now define up to 11 follow-up messages (therefore a total of 12 messages in a campaign) - all with unlimited delays so that you can really tell a story to your new contacts and keep going with engagement.
We recommend sending at least 2-3 follow-ups as sometimes, these messages tend to get lost in people’s inboxes and it increases your chances of getting spotted.
Crafting messaging for your LinkedIn workflows doesn’t necessarily have to be difficult, as long you make sure you’re not just running “any other” campaign out there.
Use our brand-new Dux-Soup feature - Campaign Widget
We regularly upgrade Dux-Soup with new features to make your experience with Dux and LinkedIn outreach enjoyable. The Dux-Soup team has recently changed the way Dux tricks look and added a new feature for Turbo users in version 7.7.0 You can now select prospects from the “People” or “Lead” lists and enrol them manually to your drip campaigns:
You might also want to manually view the profile first and only then enrol it to automated outreach:
Learn more about the Widget Campaign support feature.
Monitor your performance to improve conversion rates
Once you have launched your drip campaign, you might want to see if everything is set up correctly for peace of mind. - You can check your follow-up queue in the Dux-Dash queued Activity or by following this link.
Also, using Dux-Dash, you can integrate Dux with your CRM, check your LinkedIn activity, manage your subscription, buy Dux-Soup points and you can check the results of your campaign(s) in the Funnel Flow.
Here, among your LinkedIn outreach statistics, you can “qualify” prospects that responded to your message willing to make a deal and see your conversion rate:
Go beyond LinkedIn
Dux-Soup Turbo allows integrating your LinkedIn activity with other software. Learn more about how third-party Dux-Soup integrations can help boost your lead gen result.
Lead generation is complex and unique for everyone because you can’t just copy and paste a strategy that works for someone else. But you can utilise other user’s successes to create a strategy that works for you and your business. To summarize, what is vitally important when it comes to building each and every outreach campaign is:
- Clearly define your goal and audience
- Visit profiles a few days before inviting them - monitoring who has viewed your profile and prioritising those people who have already made the effort to click on your profile
- Build your messaging according to your target group - make it relevant
- Implement a ‘real-time’ response culture by setting first follow-up to go the same day
- Monitor the effectiveness per campaign
- Review the progress and if it isn’t working - adapt.
Try Dux for free!
If you have any further questions, don’t hesitate to contact us at firstname.lastname@example.org and we’ll get back to you!