Running Multiple LinkedIn Drip Campaigns with Dux-Soup
There’s no doubt that personalization is a hot topic when it comes to the sales outreach landscape. But can you still achieve high levels of personalization whilst scaling up your outreach activity to generate more leads from LinkedIn?
At Dux-Soup we love a challenge, and we think we’ve risen rather well to this one. Our latest feature allows you to send multiple, concurrent drip campaigns to targeted LinkedIn prospects whilst personalizing each individual message for improved conversion rates.
Quality and quantity – now that’s music to our ears!
Released with the latest version of Dux-Soup, multiple drip campaigns takes LinkedIn automation to the next level, raising the bar in terms of scale and targeting - allowing you to reach more of your prospects, faster.
It’s available with our Turbo subscription, so if you like what you see, you can subscribe to Turbo here on a 7-day free trial.
Dux-Soup’s user base is instrumental to our product development schedule, and every Dux-Soup user can propose and nominate new features they would like to see within the product – it’s something we actively encourage.
The ability to run multiple drip campaigns at the same time carried the highest demand from our user base and so we made it happen – because customers always come first, right?
In fact, we are already exploring ways to develop this new feature even further; that’s how fast things can move.
How does the ability to run simultaneous drip campaigns help with lead gen?
Multiple drip campaigns allow you to run different personalized message sequences to different prospect lists in LinkedIn.
No ‘one size fits all’ approach here.
Whilst Dux-Soup Turbo previously allowed a single drip campaign of 6 touch points – comprising of 1 connection invite and 5 messages, it now offers unlimited drip campaigns to be executed at the same time with double the touch points per campaign. We’ve just scaled your lead gen potential massively.
Create up to 12 touch points per drip campaign – a connection request and 11 follow-up messages, if you need that many.
Set the delay between messages to as long as you like, allowing you to craft out the right outreach strategy for your business.
All of this means that you can target more of your prospects simultaneously, generating a larger volume of leads, faster. In true growth hacking style, you can accelerate your lead generation significantly.
Note: Whilst multiple follow-up (post connection) sequences can flow at the same time, only 1 enrolment campaign (a campaign sent to those still at the connection request stage) can be active at once. You don’t want to overdo your connection invitations and we encourage you to stay within LinkedIn’s safety limits to keep your account in good stead.
Once you have enrolled contacts in a campaign and a prospect has accepted your connection request, that campaign will flow even after you have moved on to your next enrolment campaign.
Managing your drip campaigns
Drip campaigns are configured and managed within the Dux Dash - this is the lead management dashboard where you will manage, edit and analyze your LinkedIn automation pathways.
There are 3 key steps to drip campaigns:
1. Create the drip campaign workflow
2. ‘Apply’ the campaign to your target audience to enable it to run
3. Monitor your campaign ‘per activity’
1. Creating the drip campaign workflow
Start by clicking on the Dux-Soup icon (of your Chrome browser extension) to go to your Dux-Soup options. The big difference you’ll now see here is that there is a new ‘Automated Follow-Up Messages’ section.
With multiple drip campaigns, you’ll no longer create your messages in this screen. Instead, click on the ‘Manage Campaigns’ button, which will take you into your Dux-Dash where you’ll create them.
You’ll notice the new option in the left-hand menu called ‘Drip Campaigns’, so click on this.
When you enter the multiple drip campaigns screen for the first time, an existing drip campaign will appear as your ‘default’ under theID column. This is the drip campaign you previously had set up, so you won’t lose any current workflows.
Click on any campaign name to see an expanded view of the workflow in the bottom half of the screen. In this section you can build your workflow, adding 11 follow-up emails to your initial connection request. Simply hit the + button in the bottom right corner of the ‘Follow Up’ messages to add a new message to the sequence, or - in order to delete one. You can edit the number of days and/or hours delay between messages, and use personalization tags in your content.
It’s important to note that the follow-up messages are set to be a delay from the initial connection request – not the prior message. You don’t want message 2 to send before message 1 in the example here, so make sure they are always ascending in number. The sequence starts from when your connection request is accepted.
Save your campaign to apply the changes.
To save you from having to create each campaign from scratch, you can clone existing campaigns and then edit them, making life much easier and saving time.
2. Applying your campaign to a target audience
To apply your drip campaign to your target audience, go back into your Dux-Soup extensions. Here you’ll be able to select the drip campaign to use from the drop-down menu under the ‘Automated Follow-Up Messages section’ as shown below.
You’ll notice your connection request message automatically changes at the top of the page once you have selected your campaign.
Selecting your target audience
Next, go back to LinkedIn (Standard or Sales Navigator) and run your search from here to generate your list. If you need guidance on this, head to around the 10-minute mark of the Multiple Drip Campaigns demo. You can also refer to our article on how to search and filter on LinkedIn.
Running your campaign
Once you’ve created your list in LinkedIn, click on theDux-Soup extension and you can hit the ‘visit and connect’ button.
Hey presto, you’re running your first drip campaign!
You should notice that the tags saved against the profiles visited match your campaign name. This means these profiles are enrolled into this campaign and you can easily return to contacts with these tags down the line to identify these lists.
Running additional campaigns
At any time, you can change your drip campaign by selecting a different campaign from the drop-down menu of the extension and repeating the process to another LinkedIn list.
These new contacts will be enrolled into the new campaign, and the drip sequence with run, whilst the tags are updated automatically.
Did your connection requests send?
You can always check in your LinkedIn ‘Manage Invitations’ section to see all connection requests that have been sent to make sure your campaigns are running as expected.
3. Monitoring your Drip Campaigns in the Dux-Dash
Within the Dux Dash, view your conversion rates and dive down into every stage of your lead generation workflow, helping you to understand which campaigns are more effective and which messaging is getting the best results.
To do this, go to the funnel flow option in the left-hand menu of the Dux Dash. You’ll see in version 7.6.0 that this has also been updated to allow you to select between drip campaigns for analysis.
In addition, you can now also define a custom date range, giving you complete flexibility on your analysis period. Drill down into any stage of the sales funnel to see your pipeline at each stage.
From here, you can download your data by clicking on the icon just above your list of contacts.
Click into individual contacts to see all past activity for that contact, or go straight to their LinkedIn profile by clicking on theLinkedIn button.
Queued activity can be seen from the left-hand menu of the Dux-Dash, giving you details of the automation activity that is scheduled to run.
Prospects will automatically drop out of drip campaigns if they respond to any messages, but you can reflow individual prospects back into campaigns or manually remove prospects from campaigns as required.
So, there you have it, multiple drip campaigns – each campaign with the potential to automate 1 connection invite and 11 follow-up messages to your prospects. All personalised, all measurable.
Watch the multiple drip campaigns video tutorial to see all this being demonstrated by our Head ofProfessional Services, Giles Garnett, with step-by-step instructions, and live popular questions answered.
How to get multiple, concurrent drip campaigns
In order to take advantage of our multiple drip campaigns feature, you’ll need a Dux-SoupTurbo license which is easy to buy and install. Our YouTube channel has a series of tutorials to help you get started. You can also subscribe to our blog to be notified of the latest webinars and LinkedIn hacks as they’re released.
Our Support site contains plenty of useful Dux-Soup guidance for users – including a brief overview of setting up multiple drip campaigns, with how to make sure you’re on the latest version of Dux-Soup.
So, now you’re ready, why not get started today?