How to optimize your LinkedIn Account

If you are using LinkedIn for business networking, it is very important your personal LinkedIn profile page is well organised and meaningful to your potential leads. This is the place where you can showcase your products and services, and list achievements, successes and skills. With a professional looking profile, you will have more chances to connect with people you want to do business with.

Then, once your profile is polished and neat, you can start your LinkedIn visiting and messaging with Dux-Soup!

To recap how to connect with prospects on LinkedIn, read our blog here.

See below our suggestions how to make your LinkedIn account stand out from others:

  1. Background image - adding a background image completes your LinkedIn profile and adds a bit more character to it. It is advisable to add an image that represents your business (e.g. you can take it from your website or Facebook page)
  2. Profile photo - a professional looking photo will always add more credibility to the account.
  3. Tagline - this is one of the main things the lead will see before they connect with you and when they land on your LinkedIn page. The tagline should describe what is the outcome of your services. Do not underestimate the importance of a targeted and to the point tagline for effective lead gen.
  4. Summary - a brief summary is a must and here you can add some information about your personality, your work experience and proficiency and support this by adding a link to your blog or website.

5. Full job descriptions and education - add a detailed description about your role in the company, responsibilities and add any relevant links. Make sure to add at least 2 past job positions and your education to build trust.

6. Add video and photos - adding additional resources like photos from your webinars, links to your articles or photos from the events makes your profile stand out, gives more personality and looks stronger.

 7. Add recommendations - add at least one recommendation to your profile to add trust
      and credibility.

We hope you found this post useful and got some ideas to turn your LinkedIn profile into a powerful sales tool!

As now you are ready to kickstart your lead generation, it’s time to run Dux-Soup! If you haven’t signed up yet, we offer a variety of plans for every taste - from monthly to annual subscriptions, just click on the button below to learn more:


Should you have any questions or comments, we’re always happy to help so feel free to contact us at info@dux-soup.com !

Arrow to discover more

See all blogs

Latest blogs

Dux-Soup Product Tips

Save 50% of your time on recruitment, using Dux-Soup with LinkedIn Recruiter. Learn how to scan, visit, send connection requests and enroll LI Recruiter profiles into Dux campaigns

June 15, 2022
linkedin icon
Dux-Soup Product Tips

Learn how to use InMail messaging with Sales Navigator or Recruiter to bypass LinkedIn limits, scale your outreach and get more leads.

June 8, 2022
linkedin icon
Dux-Soup News

With tips on the best marketing tools, simple ways to create email lists and expert strategies on achieving 85% response rates from your outreach - June Quacks has it all!

June 3, 2022
linkedin icon
Lead Generation Insights

Revive your marketing strategy with this 6-step approach to success - and learn about the tools that help you get there - Marketing guru Gaurav Sharma shares his secrets.

May 27, 2022
linkedin icon
LinkedIn Hacks

Email marketing is STILL one of the most effective marketing strategies. Discover how Dux-Soup can help you get emails from LinkedIn and scale-up your led gen efforts.

May 19, 2022
linkedin icon
Dux-Soup News

Packed full to the brim with expert advice on all things lead generation - this month's Quacks covers customization, 1st-degree drip campaigns, InMail hacks and much more!

May 6, 2022
linkedin icon
Lead Generation Insights

We take an in-depth look at the best LinkedIn automation tools on the market right now (because we know we aren't the only one out there).

April 27, 2022
linkedin icon
Dux-Soup Product Tips

Are you looking to create a 1st-degree drip campaign using LinkedIn automation? it's easier than ever with our Dux-Soup easy-to-follow guide! Read on to find out 

April 12, 2022
linkedin icon
Dux-Soup News

Awesome new Dux features, a guest webinar packed full of tactics for successful online growth and LinkedIn lead gen strategies you should be using in 2022 - all that and much more!

April 1, 2022
linkedin icon