Want to learn how to excel your sales outreach and get new clients? Look no further! We recently had the pleasure of welcoming back Digital Marketing expert Gaurav Sharma. He shared with us his strategies for successfully generating leads and securing new clients.
Gaurav is a Dux-Soup user and owner of digital marketing agency Attrock. He’s a well recognised growth hacker with over 10 years experience helping businesses such as Hubspot, SemRush and Shane Barker to grow using content marketing.
To hear first hand how Gaurav generates leads in 2023, head over to our YouTube channel to watch a recording of the webinar: How to create a winning sales outreach strategy.
For a summary of his expert tips, keep reading as we take you through Gaurav’s approach for a winning sales outreach strategy.
It’s the process of engaging with your target consumers or prospects with the intention of converting them into customers. It involves using tactics like email marketing and cold calling to attract new customers.
Why does sales outreach matter?
It matters for a few reasons. It can help you to:
Here’s Gaurav’s 6 step process:
Step 1. Identify and define your target customers by:
To help you create your customer persona, ask yourself these questions:
Step 2. Build a database of prospects
Before you start your outreach, prepare a database of prospects.
Here are some tips:
Step 3. Draft a tailored communication strategy
For each persona, draft a unique and customized communication and outreach strategy. Decide on the initial channel of communication and the number of follow ups you will make after the opening message.
When you create the personalized message consider the following:
When you create the follow up messages consider:
Step 4. Choose the right outreach channels
Reach out to your prospects on channels where they’re most active.
The most popular sales outreach channels are:
The channel you choose will depend on the prospect you’re trying to reach. For local or hyperlocal prospects use the phone or SMS, if they’re B2B use email or LinkedIn. Step 1 is the foundation to getting this right.
Step 5. Always follow-up
Following up is the key to successfully converting prospects into customers.
Keep the following do's and don’ts in mind:
- DO have 2-4 follow-up messages/calls. Here’s an example schedule:
- DO keep some gaps between follow-ups
- DO use headline or subject analyzer tools to keep your messages out of spam filters
- DON’T spam with daily follow-ups
- DON’T keep messaging incessantly
If you’ve followed steps 1-5, the responses will start to come in!
Step 6. Record all interactions in your CRM
Connect your outreach tools with your CRM to organize the data. From here you can access information about your prospects and see your previous interactions have been responded to.
Email marketing is most marketer’s top sales outreach channel.
Here are some tips for doing it right:
Some tips for email:
- Write a compelling subject line to boost email open rates
- Personalize your emails and ensure they offer some value
- Add compelling CTAs both within the content and as CTA button.
This sales outreach email template by Hubspot is a great example:
Cold calling is infamous for being an intrusive outreach technique, but if done right it does drive results!
Here are some tips:
Did you know that texting leads after an interaction leads to a 112.6% higher engagement rate? The best way to approach this is to:
Start by choosing the right social media channel for your sales outreach. It’s important to use the one where your target customers are most active. If you’ve done your research, you’ll know which is best for you.
Use LinkedIn automation tools to streamline the process. Guarav is a self-confessed fan of Dux-Soup which he uses to shorten the sales cycle and drive more sales conversions.
With Dux-Soup Turbo, you can find and interact with relevant prospects, boosting your visibility by automatically visiting profiles, sending connection messages and automating campaigns.
Gaurav shared his recent results…
“Dux-Soup automated my LinkedIn sales outreach and helped me reach 3296 leads. 10.19% of which were qualified leads.
I acquired 336 new leads in just 40 hours.”
To help you choose the right sales outreach channel, think about your goal, your prospects preferred channel and the urgency of your communication.
To make a start with LinkedIn automation, why not try Dux-Soup’s 14 day free trial, just click on the link below to register (we don’t even need your payment details).
For a winning strategy:
There were plenty of questions for Gaurav at the end of the webinar. Go to 32:00mins on the recording to hear his responses.
Here’s a sample of some of the questions:
About Gaurav Sharma
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company.
He grew his own agency revenue from 5-figures to 7-figures in just two years and generates monthly organic traffic in excess of 300,000. Gaurav is a recognised ‘Growth Hacker’ with over 10 years of experience in boosting sales for SaaS companies. His previous clients include Hubspot, Semrush and Shane Barker to name a few.
Handle your entire sales pipeline, track your performances, and in the end, close more deals.