So you have published an awesome article on LinkedIn? That’s great as you are about to increase the engagement on your account! Posting useful and high quality articles is one of the easiest ways to gain reach and grow your network as well as your visibility on LinkedIn.
In today’s article, we will explain how you can connect with people who liked your post and how to build relationships with them.
So what happens when you publish an article on LinkedIn? Obviously, many of your 1st degree connections will see it and start liking and sharing your content. Once that happens, your 2nd and 3rd degree connections will also be able to see your post and this is how you get the ball rolling.
How to find ‘likes’
After a couple of days, check how many likes your post has received. To find this information, look below your post and click to see who liked it:
If you look at the example above, there are 637 likes under the post. Now let’s click on it and you will get a list of people like the one in the example below:
You will see that these people are a mix of your 1st, 2nd and 3rd degree connections which is great! It means there are people who are interested in your content and could be your potential leads.
Also, when you open the list of people who liked your post, you may have noticed that Dux-Soup icon turned green and you get a pop up saying “At your service”- this means that Dux is ready to work and start contacting these leads. It is likely that they will accept your request as they’ve already liked or commented on your post.
Once they’ve accepted your connection request, you can slowly start to build a relationship — make an introduction, follow up and introduce your business and services that would bring value to them.
How to contact them?
To message people who liked your post, you need to enable the function to send them a message on Dux-Soup. To enable and personalise your message, go to Dux-Soup Options and tick both boxes as per the example below:
Make sure your message references your published post so your lead knows who you are and why are you contacting them. It can be something like:
I hope you are well and thank you for reading my blog post, I hope you found it useful. I thought I’d reach out and connect to see how we can help each other.
Is your message ready? Good, now close the Options window. From here, click on “Visit Profiles” or "Visit & Connect" from Dux-Soup menu and you will see it start working.
Check your competitors or influencers
What you can also do is check the posts of your competitors or influencers and target them.
The first step is to go to their profile on LinkedIn and click to view their activity. Click to view their posts as per the example below
Now scroll down to find their published posts and select one that you are going to focus on (or the one with the most “likes”). Click to view who liked the post and here you go — you have a list of people who are interested in the same topic as you which you can contact and add to your network. The process is the same as with contacting the people who liked your own post — you set up a message on Dux-Soup, click on “Visit Profiles” and let it do the work.
That’s it! A simple strategy on how to grow your network just by reaching out to people who liked your content. We hope that you will try to target your potential leads this way and let us know how it goes! Should you have any other questions, feel free to reach out to us at email@example.com and we’d be happy to help.