So you have published an awesome article on LinkedIn?
That’s great, as you are about to increase the engagement on your account! Posting useful and high-quality articles is one of the easiest ways to gain reach and grow your network as well as your visibility on LinkedIn.
Here we explain how you can connect with people that liked your article and show you how to build relationships with them.
So what happens when you publish an article on LinkedIn?
It will appear in the feeds of your 1st degree connections. Many of them will see it and start liking and sharing your content. As soon as your connections engage with your content, it will show up in their feeds so that their 1st-degree connections (your 2nd and 3rd-degree connections) will also be able to see your article.
This is how you get the ball rolling. The more 1st degree connections that like, comment on and share your content, the better reach your post will get.
After a couple of days, check how many likes your content has received. To find this information, look below your post and click to see who liked it:
If you look at the example above, there are 637 likes under the post. Now let’s click on it and you will get a list of people like the one in the example below:
You will see that these people are a mix of your 1st, 2nd and 3rd-degree connections which is great! It means there are people who are interested in your content and could be your potential leads.
Also, when you open the list of people who liked your post, if you've installed Dux-Soup you may have noticed that the icon turns green and you get a pop-up saying “At your service”. This means that Dux is ready to work and start the outreach process for you. If you don't already have Dux-Soup installed, you can install it for free.
It is more likely that these contacts will accept a connection request as they’ve already liked or commented on your post. So the first step is to send automated connection requests with Dux-Soup.
Using Dux-Soup Turbo's campaign features, you can make an introduction, follow up and introduce your business and services that would bring value to them- all on autopilot.
With a Dux-Soup Pro license, once you have your list of profiles that like your content, it's super easy to send an automated connection request. In fact, it will take you just a few minutes to send a connection request to ALL of them.
Click on your Dux-Soup extension in your toolbar and click "connect". The menu in this image will show once you have your list of profiles ready in LinkedIn and Dux-Soup is active.
A box will appear where you can add or amend your connection message.
Make sure your message references your published post so your lead knows who you are and why are you contacting them. It can be something like:
I hope you are well and thank you for reading my blog post, I hope you found it useful. I thought I’d reach out and connect to see how we can help each other.
Is your message ready? When done, click OK.
You'll now see Dux-Soup working on the right-hand side so you know it's visiting profiles and sending connection requests. And voila - job done! Dux-Soup will send a connection request, personalizing the First name field to all 637 people that have liked your post.
The difference between a Pro and Turbo license is that a Turbo license (which you have with a Free Trial also) allows you to create smart campaigns containing up to 12 actions. So if you want to go further than sending automated connection requests, you'll want Turbo.
Your campaign can include a connection request first, and then actions including Visit, InMail, Follow and Message. Or alternatively, you can visit their profile before sending a connection request. That's up to you.
But assuming we'll keep it simple for now, and start with a connection request. Once they've accepted your connection request you can follow up with a direct message to get them engaging with you, then endorse their profile, followed with a further message to drive them towards a goal (here it's afree trial).
This image shows you just one example. Your relationship-building process may look very different, but the important fact is that you can automate the entire process. And when a prospect responds? They automatically drop out of the workflow so you can take it manual.
Refer to how to set up LinkedIn outreach campaigns for more details.
A really great hack is to check the posts of your competitors or influencers and target prospects that have liked these too. You'll be marketing to an audience of users that you know are in-market.
The first step is to go to their profile on LinkedIn and click to view their activity. Click to view their posts as per the example below:
Now scroll down to find their published posts and select one that you are going to focus on (or the one with the most “likes”).
Click to view who liked the post, and here you go — you have a list of people who are interested in the same topic as you, which you can contact and add to your network. The process is the same as with contacting the people who liked your own post — you set up a message on Dux-Soup, click on “Visit Profiles”, and let it do the work.
That’s it! A simple strategy on how to grow your network just by reaching out to people who liked your content. We hope that you will try to target your potential leads this way and let us know how it goes! Should you have any other questions, feel free to reach out to us at email@example.com and we’d be happy to help.
Remember, if you don't already have a Dux account, it couldn't be simpler, just click here to get your FREE 14-day trial started!
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