Are you trying to grow your business?
You may be wondering what’s the best way to go about marketing yourself. If you’re not a seasoned marketer by trade then this can be a challenge in itself.
The great thing is, nowadays we have many tools and platforms available to us. From more traditional tactics like postal flyers, cold calling emails and events, to more modern approaches like Growth Hacking and social influencers, they all have their place in driving business growth.
However, in the world of B2B lead generation, LinkedIn stands out as the superior platform for achieving successful lead generation.
LinkedIn is the world's largest professional network, used in over 200 countries across the globe. With thousands of connections being made and leads being generated on LinkedIn each day, it’s certainly not a platform you can afford to ignore.
In fact, Hubspot states it to be 277% more effective than Facebook and Twitter for lead generation.
Here we highlight 5 reasons why LinkedIn should be your go-to choice for B2B cold outreach.
1: Laser-Focused Targeting:
One of the primary advantages of LinkedIn is its ability to enable precise targeting in your prospecting efforts. With its powerful search capabilities, LinkedIn allows you to filter and identify prospects based on specific criteria.
However, to take your targeting to the next level, you can leverage LinkedIn's Sales Navigator, a premium feature that provides additional search criteria and enhanced filters.
By utilizing Sales Navigator effectively, you can narrow down your search and identify the most relevant leads for your business.
For an in-depth masterclass on LinkedIn search and filtering, you can take a look at our blog on ‘How to search and filter with LinkedIn and Dux-Soup’.
Using laser-focused targeting with a personalized connection request has resulted in connection acceptance rates as high as 80%.
LinkedIn lead generation agencies have taken customers from generating zero to over 100 sales appointments a month, demonstrating the potential that LinkedIn offers as a platform to reach and engage with your perfect audience.
2: Up-to-Date Data:
LinkedIn users actively maintain and update their profiles, meaning that data quality on LinkedIn is higher than a list purchased from brokers.
With data typically decaying at a rate of >30% per annum, and with B2B data decaying faster than B2C data, buying B2B databases isn’t always your best option.
As professionals change jobs, gain new skills, or update their contact information, active LinkedIn users are fast to update their profile. And LinkedIn reflects these updates in real-time, meaning that it is a better source of up-to-date data for your outreach campaigns.
When reaching out to prospects, having access to up-to-date information helps you tailor your messaging, understand their current roles and responsibilities, and establish a stronger connection.
3: Higher Open Rates:
LinkedIn provides a dedicated messaging feature that allows you to communicate directly with your prospects. Messages sent via LinkedIn often enjoy higher open rates compared to traditional emails.
In fact, statistics show that LinkedIn’s sponsored InMails have an open rate as high as 57.5% compared to 21.6% of regular emails.
LinkedIn offers three touchpoints instead of just the one that emails offer, increasing the chance of your message being read, and a positive response.
A higher open rate will naturally lead to a higher conversion rate, as demonstrated in the CTR statistics of 3.6% in LinkedIn messages compared to 2.5% of email.
4: Enhanced Engagement Opportunities:
LinkedIn offers numerous avenues for engaging and interacting with prospects, providing a warmer and more personalized approach compared to other channels.
These engagement opportunities play a crucial role in building relationships and nurturing leads throughout the sales cycle.
- LinkedIn Groups
One powerful feature of LinkedIn is its groups, where professionals with similar interests gather to discuss industry topics, share insights, and ask questions.
Participating in relevant groups allows you to establish yourself as a thought leader, contribute valuable insights, and connect with like-minded professionals in your target market. Engaging in group discussions not only enhances your visibility but also helps build credibility and trust with potential leads.
Check out this clever LinkedIn Groups Hack which shows you how to connect with people in groups that you’re not a member of.
Additionally, LinkedIn provides networking opportunities through its "Connections" feature, allowing you to connect with professionals in your industry or specific target audience.
Building a robust network on LinkedIn enables you to expand your reach, tap into valuable connections, and leverage referrals for lead generation.
- Content Sharing
LinkedIn also offers the ability to engage with prospects through content sharing. By publishing articles, posting updates, and sharing relevant industry news, you can demonstrate your expertise, provide value to your network, and generate meaningful conversations with potential leads.
There are some great hacks here too. For example, why not contact people that like your content on LinkedIn?
A content-driven approach establishes your brand as an industry authority and fosters engagement with your target audience.
5: Brand Awareness Without Being Pushy:
LinkedIn allows you to generate brand awareness in a subtle and non-intrusive manner. Use it effectively by combining a good content strategy with paid promotion and the use of automation, and you can establish your brand as an industry thought leader.
LinkedIn automation tools like Dux-Soup can be leveraged to scale your activity and deliver more consistent engagement with your network. This is how clever marketers really start to scale their growth on LinkedIn.
By accurately reaching the people you want to influence, with the messages that underline and reinforce your purpose, you’ll be well on the way to building your brand awareness, without a pushy sales approach.
Here we’ve covered 5 reasons why LinkedIn is a superior platform for lead generation and business growth. But the truth of the matter is, there is so much you can do with LinkedIn that we’re only just scratching the surface.
Join our Learning Hub where we reveal new LinkedIn tips and tricks on a weekly basis, and hear of our upcoming LinkedIn masterclass webinars. You’ll soon become a LinkedIn master!