Combining email and LinkedIn outreach is the holy grail for sales and marketing professionals. There’s nothing more powerful in B2B lead generation than the ability to reach your audience in a joined-up way over these 2 communication platforms.
Woodpecker’s integration with Dux-Soup, launched in April 2023, allows you to create single workflows that combine email outreach and LinkedIn outreach so that your efforts are joined-up and carry maximum impact.
This integration is a game-changer for companies looking to nurture prospects with a multi-touch strategy, where building a 2-way relationship is key. Here we explain what Dux-Soup and Woodpecker are, PLUS share with you the Email and LinkedIn automation sequence that improves your sales process.
By the end of it, you’ll have access to Woodpecker’s proven process that you can replicate to automate your lead generation activity and start growing your sales pipeline.
What is Dux-Soup?
Dux-Soup is a LinkedIn automation tool, designed to harness the power of LinkedIn. With over 930 million users (as of June 2023), LinkedIn is a hugely powerful platform for lead generation, allowing you to connect and engage with the largest B2B network of professionals.
However, the manual process of generating leads on LinkedIn takes time and effort. It can be a full-time job, so for business owners and sales professionals looking to save time, Dux-Soup is worth its weight in gold.
With Dux-Soup, you can automate the time-consuming tasks of visiting profiles, sending connection requests, messages, and InMails, and sending drip campaigns on LinkedIn.
You can get a free 2-week trial of the tool to test it out.
Why Woodpecker chose Dux-Soup as their LinkedIn automation partner
As Woodpecker explains:
“The reason Woodpecker chose to partner with Dux-Soup was two-fold. Firstly, Dux-Soup mimics human behavior. It doesn’t try to use proxies and IPs that could possibly get you in trouble with the geo-tracking that LinkedIn uses to identify automation behaviors.
Dux-Soup works on your IP address and your LinkedIn account directly to perform the exact tasks you would be performing yourself. Its ability to mimic human behaviors has given Dux-Soup its track record for LinkedIn safety.
And owing to its safety record, Dux-Soup has been around for a long time. Long enough to prove its track record in safety, which is the second reason it was selected as Woodpecker’s partner of choice.
Woodpecker saw that these two features would give users the safest possible solution because you’re not trying to go through an automation tool that uses LinkedIn’s API. Dux-Soup itself is undetectable by LinkedIn.”
Dux-Soup Safety Controls
Although Dux-Soup is undetectable by LinkedIn itself, LinkedIn can detect suspiciously high and abnormal amounts of activity if users don’t treat their LinkedIn account with care.
Further Safety Controls are therefore offered by Dux-Soup to limit activity by volumes and times of the day. You can adjust activity setting in line with the type of account you have, and how well-aged it is/how many connections you have.
What is Woodpecker?
Woodpecker is a multi-channel campaign tool. Think of it as a central platform for all your touch points.
Woodpecker gives you the ability to build a single campaign containing email, LinkedIn, Task, Call and SMS actions.
With its ease of use, by centralizing your complete outreach management with Woodpecker you’ll never miss a step in your lead generation process.
Woodpecker Safety Controls
In a similar vein to Dux-Soup, Woodpecker also puts huge importance on safety, actively protecting your domain reputation and email deliverability.
Their free ‘Bounce Shield’ feature monitors the deliverability of your email and bounce rates. Should anything unexpected happen, like the deliverability drop or spam complaints rise, Woodpecker will proactively halt your campaigns allowing you to address the issue and avoid more severe damage to your reputation.
The Woodpecker & Dux-Soup automation sequence that improves the sales process
So now we know what Dux-Soup and Woodpecker are and what they can do, let’s show you how to use them to generate a steady flow of leads.
Everything we’re going to show you here is carried out from the Woodpecker platform once you have activated the Dux-Soup integration.
Ready? Then let’s begin.
From within your Woodpecker dashboard, click on ‘Add Campaign’.
Input your desired Campaign name and choose the ‘send from’ email address.
Now let’s build our campaign. We’re going to create a 4-step campaign here.
By visiting a profile on LinkedIn, you will show up on that prospect’s feed, giving you instant awareness and visibility. Chances are they may view your profile back, so it’s important to have yours in tip-top shape.
Check out: 5 LinkedIn profile tips
Select ‘LinkedIn’ as the action in your Woodpecker campaigns sequence and choose ‘Visit Profile’ from the drop-down menu.
Tip: Make sure that your own profile viewing settings are set to ‘public’ in order for prospects to be able to view your profile.
You have a maximum of 300 characters for LinkedIn connection requests. By personalizing them using the markers available, then you’ll find that your acceptance rates increase.
Select ‘LinkedIn’ as the action and choose ‘send connection request’ from the drop-down menu. Then type your connection message in the box.
Tip: If you’re using personalization tags, make sure that your connection message is shorter than 300 characters, otherwise the end of your name can get cut off if the personalized content is longer than the tag characters.
Repeat the content of the connection request in an email, and send it via email within a short space of time (we’re talking just hours here) of the LinkedIn connection request.
Select ‘Email’ as the action and enter your email copy in the box.
You’ll want to modify the content slightly - you can add the sentence “Just in case you’re not on LinkedIn that often, here’s an email of what I just DM’s you….”.
By adding this email step in addition to the LinkedIn connection request, Woodpecker got a 20-30% boost in replies to their connection messages.
We’re now starting to see the benefit of multi-channel campaigns. By reaching out over two platforms, you stand a higher chance of gaining a response than just using one alone.
Tip: For maximum response rates, schedule both the connection request and email no more than 2 days after your initial visit.
In this example, the initial connection request contained a question aimed at driving an outcome. So here, a short follow-up message is used to prompt the prospect for response to that initial question.
Select ‘LinkedIn’ as the action, and then choose ‘Send direct message’ from the drop-down menu. Add your personalized connection message in the box.
What Woodpecker found is that often a prospect won’t have fully read the initial connection message, so this follow-up message is designed to bring the question back to being front of mind.
This approach has been really successful at driving responses, and in this case, generating a large number of webinar signups.
For others, a short connection request (or even a blank one!) has yielded higher acceptance rates. In this case, a longer follow-up message will work better to outline the next level of conversation and drive responses.
It’s this follow-up message though that works best to generate responses, so make sure that you add this step.
Make your campaign suit your purpose
We’ve shown you a simple 4-step strategy to generate leads using Woodpecker with Dux-Soup.
Now that you have the ability to seamlessly combine email and LinkedIn actions in your outreach campaigns, you can craft and test different variations of your campaign strategy to drive your desired outcome.
For longer sales cycles and larger order values, you may find more actions are required in your sequence, with goal steps along the way (think content downloads and event attendance).
If you have lower value orders then your sequences are likely to be shorter and more to the point, and your volume of activity larger.
Ultimately through testing and adapting you should find the approach that works best for you.
You can watch the video version of the Email and LinkedIn sequence to improve your sales process to get more detail on all of the steps above.
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