Using markers to personalise your connection requests

Let’s admit it - people don’t like cold calls. Nor do they like getting “cold messages” on LinkedIn.

If you are targeting your potential leads on LinkedIn, it’s important to understand that is works the same as any other sales process. Sending cold connection requests is not cool, not acceptable and would definitely not attract your potential client’s attention. You’re probably getting a lot of connection requests yourself on a daily basis and if you’d take a closer look at it, the messages that are personalized catch your eye the most.

At Dux-Soup, we give our users the ability to personalise their messages and connection requests as much as possible; therefore, in this article we will cover the use of markers in your connection request messages.

To access the messaging, click on Dux-Soup icon in your browser and click on “Options”. Then, you will need to enable the connection requests as shown below:

First of all, let’s review what markers we have available:

_FN_ - will be replaced by the profile’s first name

_LN_ - will be replaced by the profile’s last name

_TI_ -  will be replaced by the profile’s job role

_CN_ - will be replaced by the profile’s current company name

_LO_ - will be replaced by the profile’s location

_IN_ -  will be replaced by the profile’s  industry

_(<expr>)_ - replaced with value of the evaluated Javascript expression

A few points to mention about these markers:

  1. Please note that in order for these markers to work, you need to place the underscore on both sides of the marker. If you put any spaces, the marker will not work, for example:

       _FN_ - correct

      _ FN_ - incorrect (a space left before FN)

       _FN   - incorrect (a second underscore is missing)

  1. The markers are case-sensitive so you must enter them in capital letters
  2. You cannot select the name, company name, location, etc. to be entered in your message - Dux-Soup will take this information itself from the profile

These are the markers that will come in handy when creating your connection requests and you can get very creative. To give you some inspiration on how you can use personalization in your texts, see the examples below:

Example 1:

Hi _FN_,

I hope you are well. I saw we have similar interests and thought it would great to connect to share ideas as we work in the same field.


(your name)

Example 2:

Hi _FN_,

I hope you are well. I’m a Marketing Manager at Dux-Soup and write a lot of blog posts about growth hacking. Would be great to connect so that I could keep up with your posts at _CN_.


(Your name)

Example 3:

Hi _FN_,

Hope you are well. I am looking to connect with people in the _IN_ industry to swap ideas and came across your profile. I’m a big fan of _CN_ and would love to connect!

Best regards,

(Your name)

Example 4:

Hi _FN_,

I hope you are well. I see that you’re a _TI_ at _CN_ in _LO_ and I work in the same field as you. I thought it would be great to exchange connections and keep up with your posts!


(Your name)

We hope you found this post useful and got some ideas for your next LinkedIn messaging campaign.

What’s the connection message that worked for you? Share it on our Facebook Group and let’s share our best templates!

Should you have any questions or comments, we’re always happy to help so feel free to contact us at !

Download the file here
Arrow to discover more

See all blogs

Latest blogs

Dux-Soup Product Tips

Explore 5 winning strategies to beating the competition and securing your sales pipeline, as we shine a light on how Dux-Soup can help your sales and marketing teams succeed

September 27, 2022
linkedin icon
Dux-Soup Product Tips

Dux-Soup's top tips to guarantee outreach success! We share all of our best-kept secrets, so you can expand your network of qualified leads to power up your sales pipeline

September 22, 2022
linkedin icon
Dux-Soup Product Tips

Discover how to get your flippers on the right data so you can harness the power of LinkedIn lead gen to create connections that lead to conversions

September 15, 2022
linkedin icon
Dux-Soup User Insights

Close deals with expert tips on: 1) Continuing a conversation after a prospect has responded, 2) Being more engaging on LI 3) Scaling LI results across multiple profiles

September 9, 2022
linkedin icon
Dux-Soup News

The nurture sequence that packs a punch, the best marketing automation tools to WIN BIG and how to get the best out of a Dux-Soup integration. For all the best tips - get reading!

September 2, 2022
linkedin icon
Lead Generation Insights

After much review, we reveal the 7 BEST marketing automation tools that guarantee success: - Dux-Soup - Make - Woodpecker - Outbound - Markettailor - Pribox - Hubspot

August 25, 2022
linkedin icon
Lead Generation Insights

Power-up your prospecting and grow your sales funnel, with these 3 HOT principles to nurturing your connections: 1. Frequency 2. Permission 3. Value

August 10, 2022
linkedin icon
Dux-Soup News

Learn how to manage multiple LI accounts, triple your prospect list, discover the newest Dux features (hot off the press), and take a look at our awesome new Affiliate badges!

August 5, 2022
linkedin icon
Lead Generation Insights

Manage multiple LinkedIn accounts without keeping your computer on! Keep your browser active and access Dux-Soup from any device, anywhere in the world, with Dux-Soup and Azure VPS

July 29, 2022
linkedin icon