Stop in the name of the law

Many of you will have seen that there was a recent judgement against LinkedIn in its case against a HiQ – a startup business that uses automation to scrape data from public profiles.

There is a lengthy court document here which goes into some detail about the reasons around the judgement.

At the heart of the matter, is the fact that members own their own content and grant LinkedIn a non-exclusive license to “use, copy, modify, distribute, publish, and process” that information.  LinkedIn were told that it cannot stop HiQ from scraping its data as it was, in effect, public domain information and that users of LinkedIn were able to set their own privacy controls to determine what information resides in the public domain.

Putting the rumour to bed

Hopefully this puts the minds at rest for some of you that were starting to get concerned by the continual rumour and speculation swirling around the internet and various lead generation forums that all automation tools were set to be shut down.

To be honest though, this is unlikely to be the end of the matter and the issue of authorisation may eventually need to be decided by the Supreme Court.  No-one knows where this will end up if we are being honest.

This means that we are continuing to advise our customers that they should operate to the best practice guidelines that have helped keep our many thousands of customers safe.  It is worth recapping some of these which include:

- Use our recommended settings, and only override these with care.  We know some people such as expert users, will want to run Dux-Soup at full throttle but make sure you understand and appreciate the risks of doing this.

- Keep an eye on how many connection requests you are sending and make sure that you are not exceeding the 3-5% rule for what proportion of your total connections, you should send out as new connection requests.

- Be relevant – this should be the first thing you are thinking about when sending out new connection requests or follow up messages in a drip campaign.  Unless you have something that is relevant to the target audience, you are unlikely to get a good response.

- Following on from relevance, this can be achieved by being as targeted as possible, use filters to narrow down your search to a more manageable number.  This helps with relevance and will help you avoid being seen as spam, making it less likely that you will pick up too many ‘I don’t know this connection’ responses, which as we all should know by now, is a red flag to LinkedIn.  One of my favourite tips is to set Dux-Soup to scrape the members of a group (need the link to the article showing how to do this)

- Remember you are dealing with another person when selling on LinkedIn, so put some time into thinking what you can provide that has value.  This could be an article, an offer, a demo, live trial or even a video.  Some people are having success with niche customised videos for example.

In fact, as I write these tips, it reminds me of the playbooks and guidance articles that we have provided in the past such as Using LinkedIn automation safely;

Conclusion

LinkedIn automation tools have been around for many years.  I think they will all be around for many years to come.  At Dux,our philosophy is that automation tools should take away the ‘heavy lifting’behind LinkedIn lead generation so that you can focus on what really matters.  This could be selling, pipeline building, growing a network, launching a new business.  You get the point.

If you operate within best practice guidelines, then you will have the best of both worlds, a lower risk LinkedIn strategy.  And that benefits everyone.

Arrow to discover more

See all blogs

Latest blogs

Dux-Soup News

Packed full to the brim with expert advice on all things lead generation - this month's Quacks covers customization, 1st-degree drip campaigns, InMail hacks and much more!

May 6, 2022
linkedin icon
Lead Generation Insights

We take an in-depth look at the best LinkedIn automation tools on the market right now (because we know we aren't the only one out there).

April 27, 2022
linkedin icon
Dux-Soup Product Tips

Are you looking to create a 1st-degree drip campaign using LinkedIn automation? it's easier than ever with our Dux-Soup easy-to-follow guide! Read on to find out 

April 12, 2022
linkedin icon
Dux-Soup News

Awesome new Dux features, a guest webinar packed full of tactics for successful online growth and LinkedIn lead gen strategies you should be using in 2022 - all that and much more!

April 1, 2022
linkedin icon
Dux-Soup Product Tips

Discover how to enroll your 1st, 2nd and 3rd degree LinkedIn prospects into campaigns using Dux-Soup.

March 30, 2022
linkedin icon
Lead Generation Insights

Effective LinkedIn lead generation strategies for 2022. Discover 6 of the best strategies to scale your reach, increase engagement and boost conversions on LinkedIn.

March 22, 2022
linkedin icon
Lead Generation Insights

Want to become an expert in the integration process when it comes to CRM automation? In this blog, we show you how to use Dux-Soup Turbo with Zapier to do just that.

March 10, 2022
linkedin icon
Dux-Soup News

All the latest lead gen news from Dux-Soup. Spotlight on LinkedIn Recruiter, intro to our High Flyer Programme, plus our newest feature - adding/removing prospects mid-campaign!

March 5, 2022
linkedin icon
Lead Generation Insights

Get the lowdown on all the best LinkedIn and Dux-Soup lead gen automation tricks, that will get your outreach off to a 'killer' start for 2022!

February 24, 2022
linkedin icon