How many blogs do you publish? One per week, give or take?
That’s about average. But what if you take a couple of weeks off here and there, perhaps things get a bit crazy at work, and you miss a few weeks or you lose your reliable freelancer and the content dries up.
If you’re fairly consistent, you’re adding a few dozen articles to your site each year.
Unfortunately, that’s not enough to be seen as an authority — at least not by the search engines.
Recently, some high-ranking figures working for Google, (the world’s largest search engine) reported that sites with only 30 articles aren’t typically seen as “authoritative”. (As highlighted in this article, from Search Engine Journal.)
Many experts think you need 100+ pieces of content to earn the authoritative badge.
If you publish for a while and stop — that affects authority.
Another drawback of infrequent publishing is that the SERPs won’t crawl your site as often, meaning it takes more time to gain traction with each individual article you do publish.
So, what’s the solution? Publishing lots of quality content, frequently.
How frequently? Multiple times per week, and if you can manage it - a post every weekday.
This need for large amounts of content to gain traction creates two primary problems:
At Content at Scale, we’ve faced these issues head on over the past couple of years, and with a bit of thoughtful mastery, we’ve created a solution that enables us to publish hundreds of articles each month (for both our own sites and those of our clients).
Let’s take a look at how.
To appear in a lot of searches, you need the right kind of keywords. These keywords are:
Ok, so where do you find these great keywords?
Great question. We use many methods, but here are 3 of our favorite ways to find the best alternative keywords, so you’re not competing with the previously mentioned corporate giants!
Once you have a list of keywords, download it as a CSV file and then upload it into the Content at Scale app.
In this example, we’ve uploaded a list of 49 “product marketing” related questions, using the People Also Ask method.
Next, click the keywords you want the AI to write and click “Create 20 Posts” and Boom! The AI gets to work.
In just a few minutes, the AI writing tool writes a full draft based on the keyword. More than that, each article includes:
It’s kind of unbelievable, just how easy it really is!
For each article, you can run a plagiarism detection scan. In the event that something pops up, it’ll be highlighted in the editor to see, change or quickly delete (but it’s not an issue we’ve seen much of).
The best keywords (for bulk publishing and the AI writing tool) are those that are informative. The AI thrives when answering questions.
In terms of quality, here’s a recent post.
This is one we get asked very often.
About the author
Justin McGill is the Founder and CEO of Content at Scale , a rapidly growing platform that gives companies the ability to truly scale their content marketing.
Content at Scale built their tool for their own clients, but after seeing the power of using AI to seriously ramp up content production, they decided to launch the tool publicly.
So, if you’re interested in finding a ton of great keywords and having the ability to get those blogs on your site — grab a spot!
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