May 14, 2019

Finding and Reaching Your Perfect Leads — Automatically

Ever wish you could automate finding quality prospects and send them to Dux-Soup Turbo to begin LinkedIn outreach?

Well, now with the LeadFuze integration, you can!

The 30-Second Explanation

What LeadFuze does: Allows you to find highly-targeted leads based on firmographic details (industry, role, company size, geography, etc.). Then, automate finding leads based on your preset criteria and dripping them to your sales stack.

What the Integration with Dux-Soup Turbo does: It’s like a firm handshake between the two.

  1. Set up your search in LeadFuze for your ideal customers you’d like to contact
  2. Have Fuzebot find the number of leads per day you’d like sent to Dux-Soup Turbo
  3. Set up Dux-Soup Turbo to automatically reach out to the leads on LinkedIn
  4. Wait and see which leads interact with your LinkedIn messaging funnel

Now, let’s go a little deeper.

Start with LeadFuze Lead Search

Think about your favorite customers for a minute.

You know, the ones who were easy to close, satisfied with your products/services, only reach out with legitimate issues and who’ve been around for a long time.

Nice thought, right?

Sure some of this goes into onboarding and doing a good job, but many of these traits start from the leads that you gather.

After seeing literally millions of leads in thousands of industries, roles and company sizes — I’ve put the five most useful traits together for gathering quality leads.

Let’s take a look at them, using LeadFuze.

The Right Role(s)

Anyone who’s in sales understands the need to talk to the right person. More skilled reps understand that there could be multiple influencers surrounding the purchasing decisions.

LeadFuze allows you to search for one or more specific roles and automatically pulls all of the common titles while weeding out keywords like “assistant” or “secretary” so you will only get the contacts who hold the purse strings.

Here’s a gif of the LeadFuze Role Search in action.

So, what about the other role that could be used along with the likely decision maker?

Well, that’s what our account-based search is for. Once you pull leads in the role(s) you choose, it’s easy to search a brand or even individual names to find those direct and indirect influencers.

Then, when you upload all those contacts from one brand into Dux-Soup Turbo, you’ll be ready to have a full account LinkedIn outreach strategy.

Here’s a quick gif showing the Account-Based search options.

The Right Industry (or Industries)

You may know that you need to talk to the Head of Operations and you’ll also need to know the right industry.

Even if your product fits just about every business, targeting certain industries can really supercharge your sales process and improve your conversion rate.

Why? You can speak their language.

Every industry has terms/acronyms, business cycles and processes that are unique to that market.

For instance, the medical industry has different terms than the food industry.

If your reps are trying to sell using the same language for every target market — it’s likely that you’re talking too much about yourself.

Tailoring your products/services to a specific industry is super powerful.

Here’s the gif highlighting several dozen of the industries you can search in LeadFuze.

The Right Size (Number of Employees)

The number of employees at a given organization is a big indicator of how closely fit a lead could be for you.

Have an expensive monthly fee? Well, a business with fewer than 10 employees may not be able to afford you (at least not for long).

And, if you offer a service, a large corporation may have multiple people on the payroll doing the same service.

Finding that perfect level is easiest (from my experience) by finding the number of employees.

Here’s the gif of this feature in LeadFuze.

The Right (and Wrong) Extras

One of the most exciting features of LeadFuze, not to mention the most helpful at finding quality leads ready to interact, is the ability to search for tech, HR and news.

Here’s what I mean.

  • Selling ad services? What if you could see those spending money on a specific ad platform?
  • Recruiting? What if you could see who’s hiring for specific roles to suggest the perfect person?
  • Or you could look for news (good or bad) that gives you some conversation starting material for your outreach. Like congratulating someone on a recent expansion.

These are all available to search, right from LeadFuze.

In our app, you can search for Adwords budget, hiring (by role) and the ability to search or exclude tech being used.

Use the Integration to Export from LeadFuze/Import to Dux-Soup Turbo

Once you run your search, depending on the number of fields, you’ll see a number of results.

If you’re looking to have fewer, yet more quality leads, more fields will help you. That said, if you’re looking for a lot of leads to cast a wider net, you may just want to stick to the big 3 (role, industry and size).

After you get the number of leads you’re comfortable with, you can then use our automation and Dux-Soup Turbo to automate your LinkedIn outreach.

You want to use Dux-Soup Turbo to reach out to 20-50 prospects every day? Well, set up LeadFuze to pull 20-50 leads that fit your parameters every day and automatically upload them to Dux-Soup Turbo.

Then, set Dux-Soup Turbo to automatically reach out to those contacts.

What’s next? There’s two options

  1. Wait and see who interacts with your Dux-Soup outreach.
  2. Or, go multichannel and use email, a phone call or even direct mail to really inundate leads.

In short, using LeadFuze and Dux-Soup Turbo together means getting all of the power offered by Dux-Soup without having to search for individual leads or buy inaccurate lead lists.

Are you ready to set up this integration between LeadFuze and Dux-Soup Turbo and have your leads reach out to you with minimal effort?

About the author:

Justin McGill is the Founder of LeadFuze, a lead generation tool that helps you find contact information for your ideal leads with integrations to trigger automated sales workflows. Get 25 leads in your target market for FREE!

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