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70% campaign response rate
September 16, 2022


Littoral achieves instant ROI for B2B LinkedIn lead generation with Dux-Soup Turbo

Littoral is a Canadian lead generation agency that specializes in domestic and international LinkedIn prospecting for clients. Dux-Soup Turbo is embedded into its core lead generation offering, delivering highly responsive campaigns that quickly convert to sales.

The LinkedIn automation tool saves Littoral on average two hours of effort per day. Campaigns have 70% response rates, and Littoral has seen instant payback on its investment in Dux-Soup by closing deals within the first week of use.

“Dux-Soup Turbo is the missing piece of the jigsaw for automating our LinkedIn activities - I’m loving the follow-up messaging features in particular! It has quickly proven to be highly effective in enhancing our in-house and external lead generation campaigns. Dux-Soup saves me on average 2 hours per day which is time I can put back into building creative outreach campaigns that convert to sales.”

Littoral uses LinkedIn Sales Navigator to target a specific audience that matches the customer brief.  Personalized LinkedIn connection messages using Dux-Soup’s markers are automatically sent to prospects by Dux-Soup.

Littoral never exceeds 100 new connection messages per day and as a result, has never picked up a ban or warning from LinkedIn. A typical campaign might involve 250 new connection messages per week, so around 1,000 per month, which is usually sufficient to build a strong sales pipeline of opportunities.

Converting connections to leads with Turbo

Littoral prefers to build a relationship that starts with high levels of trust and engagement. Being clear about what they do in their connection message, and including a web address, works nicely to drive traffic off LinkedIn.

The website links generate around 30-40 visits every day where people can view a portfolio of services, download social proof, and more. Leads that come via the website are usually further down the sales funnel.

Dux-Soup Turbo manages all LinkedIn messaging workflows, taking away the pain of executing and managing them manually. A typical prospecting campaign uses between two and four follow-up messages, generating responses that range between warm and highly qualified.

By using Dux-Soup as part of a multi-channel approach with multiple touch points, Littoral can uplift a 20% response rate on LinkedIn to around 70%. 

Littoral is delivering results quicker for customers, keeping them happy - and at a low cost, which is a winning combination for the business. Their success relies on finding leads using modern marketing tools and using Dux-Soup for finding new business opportunities accelerates the sales cycle from first contact to sealing the deal.

“The first week that I tried Dux-Soup Turbo, I closed deals worth $14,000 CAN. Given what we pay for Turbo over a year, the ROI literally took days. 50% of my calls and signed deals are a result of LinkedIn automation with Dux-Soup. You can’t get much better than that.”

70% campaign response rate

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