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September 14, 2022

Davidson Gray

Scaling recruitment businesses with Dux-Soup

Davidson Gray, a UK recruitment start-up investor, recommends Dux-Soup’s LinkedIn automation tool to help recruitment agencies to scale faster.


By automating LinkedIn activity as part of a strategy to increase sales and marketing effectiveness, Davidson Gray shows recruitment start-ups how to increase revenue whilst minimizing cost to their business.


Under the guidance of Davisdon Gray, Dux-Soup has proven to offer recruitment businesses significant benefits of: 

  1. Increased brand awareness; connecting with more potential clients and candidates in a personalized manner. 
  2. Improved efficiency; reducing time invested in candidate research and placement. Outreach that typically takes half a day can be done in less than 1 hour. 
  3. Better customer communication; improving client retention rates by communicating regular updates with existing customers. 
  4. New client acquisition; increasing credibility through the sharing of industry specific content and e-books.
Dux-Soup generates leads by plugging in to LinkedIn and sending automated messages to a target audience. With Dux-Soup, outreach that typically takes half a day can be done in less than 1 hour.”

Davidson Gray uses Dux-Soup Pro to automate 3 important time-consuming elements of their LinkedIn outreach process:

  1. Sending automated connection requests to prospects that meet specific search criteria. Davidson Gray uses LinkedIn Premium, whilst their partners may also use LinkedIn Recruiter to create highly targeted lists of contacts they want to communicate with. Automating connection requests saves Davidson Gray a huge amount of time, with which they can then focus towards the second stage of the outreach process, whilst maintaining strong acceptance rates.
  2. Automate LinkedIn messages to 1st degree connections. Using Dux-Soup to tag LinkedIn profiles, Davidson Gray sends personalized messages to customers containing business updates and industry news. Segmenting their contacts improves the relevancy of content, resulting in a higher engagement rate. Inviting contacts to follow their page has also resulted in a 100% uplift in company followers for one of their partners.
  3. For customers (known as partners), Davidson Gray recommends Dux-Soup as a tool to identify candidates that may be suitable for placements and to automate initial outreach messages for lead generation. Recruitment agencies that nurture their candidate pool well with Dux-Soup can work much more efficiently, spending more time on the later stages of their placements, and less time on identifying new candidates.
“We have tested a range of LinkedIn automation tools, but this one has given us the most success both in the UK and Europe.”

Building an effective and sustainable customer acquisition machine with Dux-Soup.

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