How Dux-Soup Helped Lead Gen Agency Win 4 Clients and 23 Meetings in 21 Days

Momentum provides outsourced lead generation services that quickly transforms LinkedIn into a company’s highest performing sales channel. Clients range from high-growth startups to global B2B brands. Using Dux-Soup Cloud Agency, one campaign generated 4 new clients and 8 live opportunities in 21 days.

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Unlocking LinkedIn automation

David is Managing Director of Momentum, a fast growing LinkedIn lead generation agency. He explains,

“I was a day-one customer of Dux-Soup and now use Dux-Soup Cloud Agency to power LinkedIn outreach campaigns for my clients and to grow my own agency.

I’ve spent years testing what works and what doesn’t. This experience goes into building highly effective client campaigns. I’ve accelerated my agency’s growth with a proven, done-for-you LinkedIn lead generation model.

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So many sales and marketing professionals struggle to get real results from their LinkedIn investment so I built my business around solving that problem.

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I’m ‘flying the plane while building it’ - constantly learning, experimenting, and refining a best-practice framework that delivers outstanding results for clients and my own business.

For example, using LinkedIn automation, I generated and closed 9 new clients in 30 days. Another campaign led to 18 discovery calls booked in a single week.

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Step by step LinkedIn campaign

Successful outreach begins with consistency, making sure your LinkedIn profile, content and website all tell the same story and reflect the same brand message.

Every LinkedIn campaign is unique, but I do follow a proven four-step framework:

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1.    Find the right prospects

The first step is defining the client’s strategic sales objectives – what is the ideal customer profile (ICP) so we can stay focused on winning the right business, including sector, company size, etc. We then build targeted prospect segments aligned with each of the client’s sales strategy.

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2.    Craft personal outreach

Crafting the right messaging and nurture sequences is critical. LinkedIn is a social platform, so our goal is to mimic a natural conversation, building relationships gradually, without being pushy or saying too much too soon.

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Keep messages short, simple and engaging, focusing on timing and relevance to maintain interest and move prospects through the funnel. Finding the right moment to ask for a meeting is key.

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3.    Automate and execute

Once campaigns are agreed with the client, we launch them using Dux-Soup. They run quietly in the background, so clients don’t need to lift a finger until a prospect replies. This ensures the interaction is more natural and authentic.

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4.    Close the deal

At this point, the automated messaging sequence pauses. Using the Dux-Soup Slack integration, we can step in to support client responses where needed. I also ’guide’ train clients to manage this stage confidently, ensuring a smooth knowledge transfer and long-term success.

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A proven framework for natural outreach

This sample campaign is a good starting point for anyone considering a LinkedIn outreach campaign. Each step is timed differently to keep the interaction natural and engaging.

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1. Profile visit: This soft touchpoint helps warm up the lead.
2. Connection request: A short, engaging message designed to build credibility and trust. Don’t pitch here! A simple question can kick start a natural conversation. The target connection rate is around 60%.
3. First follow-up: Thank the prospect for connecting and ask a framing question that encourages dialogue. The aim is to guide the conversation toward your services, without being too obvious.
4. Profile visit: An additional touchpoint helps keep the interaction warm.
5. Engagement question: Pose a thought-provoking question on a topic your audience is likely to have an opinion about.
6. Polite break-up message: Acknowledge that the timing might not be right and leave the door open - many prospects do respond weeks or even months later.

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4 clients in 21 days

Let’s see how this works when targeting fractional marketing leaders.

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·     335 contacts enrolled

·     55% connection rate

·     73 replies (44%)

·     23 meetings booked

·     4 clients, 8 live opportunities

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Around a third of replies are qualified out early, but from the remainder, I booked 23 discovery meetings, which converted into 4 new clients and 8 active opportunities. This was achieved within 21 days.

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All the heavy lifting behind the campaign is handled by Dux-Soup. The Funnel Flow dashboard provides instant visibility into campaign performance, making it easy to identify areas for improvement and fine-tune the messaging or targeting for better results.

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Achieving scale and ROI

There are so many benefits to using Dux-Soup Cloud Agency. The different actions that you can automate such as sending connection requests, follow-up messages, visiting profiles, sending InMails, endorsing skills and more, saves a huge amount of time.

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Once a multi-stage campaign is up and running, you can stay focused on qualified opportunities rather than repetitive outreach.

Dux-Soup delivers scale and speed, which translates directly into better results and higher ROI. It’s also very incredibly cost-effective, offering exceptional value compared to other LinkedIn automation tools.

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For any agency not yet using automation, Dux-Soup helps make accounts stickier and opens up new revenue streams. It also provides the agility and flexibility to quickly adapt campaign frameworks for different clients or markets, and direct integrations with CRM platforms like Salesforce, HubSpot and Pipedrive to ensure seamless and streamlined campaign management.

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Dux-Soup Cloud Agency makes my life easier. The single dashboard eliminates the complexity of managing multiple profiles and tracking multiple campaigns. Adding or removing LinkedIn profiles takes seconds, freeing up time to focus on strategy and delivery.

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Why every lead gen agency needs Dux-Soup

I would definitely recommend Dux Cloud Agency. In fact, I can’t see why any marketing agency offering lead generation solutions wouldn’t offer LinkedIn lead gen as a service to their clients, while using Dux-Soup to power the outreach.

I’ve explored other LinkedIn tools that bundle in features like email, but none compare to what I can achieve with Dux-Soup.

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I have complete trust in its ability to keep my accounts safe and I’ve never had issues with LinkedIn limits. The platform takes care of security and compliance, giving me total peace of mind when running automation at scale.

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Beyond the product, Dux-Soup’s customer service ethos makes it possible for me to support my clients. The support team is responsive and knowledgeable and always on hand to guide you. Their outreach specialists are also excellent at troubleshooting and sharing best practices.

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Overall, Dux-Soup has been instrumental in scaling my agency. It’s helped me win more clients, increase efficiency and build a more robust business model. My biggest challenge now is keeping up with the volume of new business that I am winning!