STAAJ Solutions' LinkedIn Master boosts CEO sales & cuts admin time by 66%

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Accelerating growth and reducing admin time to a third, STAAJ solutions LinkedIn Master Charles Rein is doing just that and empowering CEOs globally. Charles is an entrepreneur and Sales Navigator coach with a multitude of business interests. His work with STAAJ Solutions has transformed the way business is done. He uses Dux-Soup to automate LinkedIn outreach to empower a CEO accelerator program to ensure SMB success.

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His lifetime recruiting toolkit allows him access to the best candidates available to add to any team. By integrating Dux-Soup Turbo with Hubspot, he manages LinkedIn drip campaigns at scale with minimal effort, while maintaining a targeted approach. This has led to over 4,000 companies for STAAJ Solutions to engage with in their first year.

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Great results on a small budget and even less time

Charles has built a network of 30,000 LinkedIn contacts.  However, activities such as researching, finding and connecting to potential contacts were time-consuming.  He says, “As a bootstrapped organization, I need tools and processes that can deliver great results on a small budget, and Dux-Soup gives us just that.  The automation allows me to scale up recruitment or business development campaigns in an efficient way, what’s more, I have cut the admin time required by 66%.”

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Recruitment is naturally suited to LinkedIn and this is a straightforward use case for Charles.

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Dux-Soup excels for recruitment.  If I was looking for a senior AI engineer, I could filter and target my campaigns to identify the right people and connect with them at scale.  

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"I have also used Dux-Soup to build a network of 10,000 CEOs.  This is a readily accessible audience for business development campaigns for other service offerings.”

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Up to 25 leads in less than a week

One of Charles’ business interests is a firm that provides operational excellence consulting.  The prospect target list includes women, minority and veteran-owned businesses, AI and machine learning, healthcare, robotics, and more.

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For any given campaign, Charles uses LinkedIn Sales Navigator to create a filter with a combination of the above criteria to create the target list.  “Typically, Monday is spent setting up a campaign on Dux-Soup which then runs through until Friday afternoon.  When I look at the results, I might have 10-15 leads ready for me to follow up, all created by the drip campaigns,” adds Charles.

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An example is a five-stage drip campaign that targets doctors who are robotic surgical experts in a particular field.  Although each Dux-Soup Turbo campaign is unique, it typically uses some or all of the following stages:

1.     Visit a target profile

2.     Send a connection message

3.     Endorse a skill

4.     Multiple follow-up messages at timed intervals

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The drip campaigns are brilliant at giving you different touch points that enhance awareness.  I am a member of relevant industry groups and with my 30,000 connections, I use a neat hack to build engagement.  

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"I start the connection request notes with: ‘Hi first name, I see that we have some groups and connections in common’. It’s almost certainly true and increases the chance of success.”

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Delivering consistent response rates

When targeting people in the medical profession, Charles appreciates they have limited time so you have to make your messaging relevant. Removing a Calendly booking link from the campaign messaging saw engagement levels rise.  The drip campaign was enhanced to look like this:

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●      Visit a target profile

●      1 day and 4 hours later send a connection request

●      On acceptance, wait 1 day and 2 hours and then send a ‘thanks for connecting’ note

●      3 days later, send a targeted follow-up message, talking about the surgical educational training platform that we are offering.

●      A further two messages are sent at varying intervals.

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Charles states, “The Funnel Flow in the Turbo dashboard is brilliant for keeping an eye on my campaigns.  Looking at another recent campaign, 208 connection requests achieved a 29% connection success rate.  There were 22 follow-ups sent (36%) and from this five responded (8%). Each one got a personal response to continue the conversation. Or I can add them back in and let the drip campaign finish sending the messages."  

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Dux-Soup is invaluable at giving me reach and the ability to get into these personalized individual conversations.

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Pivoting the campaign strategy

Charles also runs LinkedIn outreach for two businesses that he has equity in.  He currently has Dux-Soup connected to Hubspot or Pipedrive depending on the business he is representing.

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“The real benefit of using Dux-Soup Turbo is the ability to truly automate the process of finding and engaging with my target audience using LinkedIn.  I have a proven track record in building a relevant network and then engaging in conversations to meet the goals of each campaign such as to fill a recruitment vacancy or pitch a product or service.”

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Charles can quickly pivot his campaign strategy, switching from recruitment to selling operational excellence consulting, and says “I can easily spin up a campaign that I know will deliver results.  This consistency is part of my personal brand and enables me to charge a retainer for my services.

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I appreciate the ability to use Dux-Soup to clean out older connection requests.  Spending time on this as well as periodically deleting contacts helps ensure my LinkedIn account remains relevant.”

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Making an impact beyond commercial profits

Charles utilizes Dux-Soup not only for business growth but to make a positive impact beyond commercial interests.  He concludes, “STAAJ commits to a minimum of two pro bono projects at all times. Right now, one is for Break The Cycle Global, a Montessori school mission in Kenya.  The drip campaigns target potential volunteers and donors.  Another cause close to my heart is the Vets2Industry program, assisting veterans transitioning into industrial jobs.

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I love using Dux-Soup. If you are building out a marketing and outreach campaign, it's a robust LinkedIn automation tool that helps you engage with your target market using LinkedIn and automate the process of getting into conversations with the right decision-makers.

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Like any tool though, the skill is in how you use it.  You can pick it up quickly with a little effort and now I leverage its capabilities very effectively.  It gives you clear visibility over your campaigns enabling you to track performance.”