LinkedIn lead generation tool born out of necessity

Back in 2015 founder Will van der Sanden realized he was spending waaay too much time obtaining, compiling and managing qualified contacts from LinkedIn. His focus needed to be on nurturing prospects through the sales process and winning more business. Put simply, Will knew he needed to work smarter to grow faster.

Trusted by 300,000+ customers worldwide

Selling Made Social
White Rabbit
ceros
Amped
Littoral
ideas FIRST
Master Funding Solutions
The blurb
Policy Power House
Davidson Grey
Selling Made Social
White Rabbit
ceros
Amped
Littoral
ideas FIRST
Master Funding Solutions
The blurb
Policy Power House
Davidson Grey

The founder behind your
accelerated lead generation

Founder
Will van der Sanden
Learn more

Ten years in the making

Fast forward to 2025 and Dux-Soup celebrated its 10th anniversary. It has grown to more than 300,000 users worldwide. That’s ten years of helping individuals, teams and agencies to automate LinkedIn outreach, nurture leads and grow sales pipelines more efficiently.

Growing with the market

Demand for LinkedIn automation tools is growing across various industries from recruitment and coaching to technology and professional services, as businesses seek to connect more effectively with their target audiences.

Built to deliver real outcomes

With cloud-based and desktop deployment options, Dux-Soup has won praise from a loyal customer base, including long-time customers who credit Dux-Soup with transforming their lead generation results and business growth.

The founder behind your accelerated lead generation

Will van der Sanden

With a background in software development and enterprise mashups, Will van der Sanden is a genius at combining data from different sources to create something bigger and better. Will manages a brilliant team of software developers, business analysts and support staff to ensure Dux-Soup keeps you one step ahead of your competition.