Back in 2015 founder Will van der Sanden realized he was spending waaay too much time obtaining, compiling and managing qualified contacts from LinkedIn. His focus needed to be on nurturing prospects through the sales process and winning more business. Put simply, Will knew he needed to work smarter to grow faster.















Fast forward to 2025 and Dux-Soup celebrated its 10th anniversary. It has grown to more than 300,000 users worldwide. That’s ten years of helping individuals, teams and agencies to automate LinkedIn outreach, nurture leads and grow sales pipelines more efficiently.
Demand for LinkedIn automation tools is growing across various industries from recruitment and coaching to technology and professional services, as businesses seek to connect more effectively with their target audiences.


With cloud-based and desktop deployment options, Dux-Soup has won praise from a loyal customer base, including long-time customers who credit Dux-Soup with transforming their lead generation results and business growth.

With a background in software development and enterprise mashups, Will van der Sanden is a genius at combining data from different sources to create something bigger and better. Will manages a brilliant team of software developers, business analysts and support staff to ensure Dux-Soup keeps you one step ahead of your competition.