About Us

Dux-Soup is a LinkedIn lead generation tool born out of necessity. Back in 2015 founder Will van der Sanden realized he was spending waaay too much time obtaining, compiling and managing qualified contacts from LinkedIn. His focus needed to be on nurturing prospects through the sales process and winning more business. Put simply, Will knew he needed to work smarter to grow faster.


As the #1 trusted LinkedIn Automation tool, Dux-Soup safely finds you qualified leads so you can focus on closing deals - faster

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Another way

With the advance of social selling and the death of traditional ‘sales and marketing’ campaigns, Will knew he was onto a good thing.

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Launched in 2016

Dux-Soup caused an immediate media storm. As John Nemo, author of the bestselling book, ‘LinkedIn Riches’ commented at the time, ‘I mention Dux-Soup and people go berserk. They’re always like, “What’s the URL?”’

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One guy in an audience asked, “Wait, you have to pay for it?” And a sales guy jumped up and said, “I’ve been using it for two months. It’s worth way beyond the few dollars a month for the hassle and stress it saves me.”

Meet the team


Will van der Sanden

With a background in software development and enterprise mashups, Will van der Sanden is a genius at combining data from different sources to create something bigger and better. Will manages a brilliant team of software developers, business analysts and support staff to ensure Dux-Soup keeps you one step ahead of your competition.

Head of Customer Support

Gintarė Kuzminskaitė

Gintarė Kuzminskaitė (known to us all as Gin) is a dedicated customer support specialist and has worked in various customer care fields throughout her career. Gin’s mission is to, ‘Help Dux-Soup users get better at using Dux-Soup.’ You’ll see her responding to support tickets, managing the FaceBook User Group and delivering webinars to do this.

Head of Marketing

Adam Osman

Adam Osman is passionate about using the latest marketing techniques to help companies and brands grow. With two decades of experience in marketing technology products for international companies and startups alike, Adam leads the effort to spread the word about how Dux-Soup can benefit companies looking to turbo charge their lead generation.

Head of Professional Services

Giles Garnett

Giles Garnett has extensive experience in the fields of Service Delivery, Process Management and Business Consultancy - which he uses to great effect at Dux-Soup. You’ll likely speak to Giles when he’s helping you improve your lead generation processes on a Booster or Technical call, or presenting on the Dux Webinar program.

Will van der Sanden
Gintarė Kuzminskaitė
Adam Osman
Giles Garnett

The Dux-Soup trademark, brand and product is fully owned and operated by Supertec BV. Supertec BV is registered in the Netherlands with the Chamber of Commerce (KvK) under 64816931 Supertec BV is registered for VAT under NL855867164B01.