How YourSales uses LinkedIn automation to win complex B2B sales

YourSales helps organizations increase revenue through training, coaching and consultancy. Over more than ten years, it has honed a LinkedIn outreach framework using Dux-Soup that delivers response rates of up to 78% for complex B2B sales campaigns.

‍

The foundation is Dux-Soup’s intelligent tagging system, which captures relationship context throughout the buyer journey. This enables YourSales to personalize outreach at scale, nurture prospects over multi-year sales cycles and build pipelines that convert.

‍

‍

Why relationship context matters in complex B2B sales

Jakob Thusgaard, CEO of YourSales, has used every version of Dux-Soup since 2015 to power LinkedIn outreach for clients selling high-value B2B solutions with complex decision-making units.

‍

He combines LinkedIn, email and outbound calling to generate qualified top of funnel opportunities. He says:

In complex sales, relationships and trust are everything. You must automate the right activities while keeping interactions personal. Dux-Soup is central to this approach due to how it enables me to tag prospects on LinkedIn.

‍

Relationship intelligence is the competitive advantage

I’ve evaluated more than 30 LinkedIn automation tools and nothing comes close to Dux-Soup for applying relationship intelligence. Its unique tagging feature allows me to apply tags both automatically and directly from within LinkedIn, based on filters and signals.

‍

I can then group prospects in highly specific ways which means I can build personalized outreach that reflects the context of every conversation. The secret to LinkedIn outreach success lies in sending targeted messages in this way. It’s what drives consistently high response rates and why Dux-Soup remains an essential part of my sales toolkit.

‍

‍

Running LinkedIn automation safely at scale

In more than 10 years of running LinkedIn outreach with Dux-Soup, I’ve not had any account issues. Used with the right settings, relevant messaging and a well-tagged audience, it’s an exceptionally safe platform.

Dux-Soup’s impeccable safety record applies to both Dux-Soup Turbo and Dux-Soup Cloud. I've run large-scale campaigns on both products without any issues.

‍

‍

Build the campaign before sending a single message

I begin by identifying organizations that match the ICP and enrich that data with intelligence such as revenue, growth, industry trends and recent company news.

‍

LinkedIn tells me who the people are, and external data tells me what’s happening in their business. This arms me with knowledge of relevant talking points before I ever mention a product.

‍

I always lead with insights into the prospect’s business and this preparation takes time, but it makes every conversation much more relevant.

‍

‍

Engage every stakeholder in the decision-making unit

The next step is to build detailed buyer personas and create leadlists in LinkedIn Sales Navigator. In complex B2B sales, I’m rarely targeting one individual, and instead engage the business owner, process owner and IT stakeholders within the decision-making unit.

I start at executive level and work down through the organization. Engaging multiple stakeholders is better than relying on working with a single champion.

Each prospect is tagged with a client-specific ICP label, this allows me to segment audiences, personalize messages and automate campaigns based on the unique context of each buyer persona.

‍

The LinkedIn campaign goal is to start a conversation and runs alongside an outbound email track. Each LinkedIn workflow is customized according to the client but in general:

‍

1. Send one or two automated profile visits to build familiarity

2. Engage with prospect’s posts and content

3. Send a blank connection request - never include a message because it gives prospects a reason to decline

4. Follow up with personalized messages

‍

Depending on the industry and buyer persona, my connection acceptance rates range from 33% to 78%.

‍

‍

Nurture prospects through long B2B sales cycles

Complex sales rarely close after one conversation. Every interaction is captured in Dux-Soup. I update tags and notes after every call, giving me instant access to a complete picture of the relationship. This is what makes highly personalized outreach scalable.

Prospects who don’t respond are moved into nurture campaigns or follow-up call lists depending on where they are in the buying journey, ensuring every relationship has a defined next step.

I have a Google Sheet that uses webhooks to check for any prospect replies and then triggers carefully timed LinkedIn messages. Follow-up tasks are created in the client’s CRM and connected with outbound calling workflows, ensuring opportunities are managed consistently.

‍

Only a small proportion of the market is actively buying at any given time so lead generation has to be an ‘always-on’ activity. I start outreach months before opportunities are needed, giving me time to build relationships and create a pipeline that’s ready when prospects are.

‍

LinkedIn opens the door and I continue the conversation by email, phone, SMS or WhatsApp, choosing the right channel for the audience. Throughout the process Dux-Soup keeps the relationship history at my fingertips making every follow-up relevant and personal.

‍

‍

Why a LinkedIn outreach framework is vital

Dux-Soup does a lot more than just save time, after all every LinkedIn automation platform helps you scale manual activity. However, I can innovate more with Dux-Soup.

The tagging system lets me build campaigns that aren’t possible any other way, and this differentiates Dux from other LinkedIn automation platforms.

This isn’t a technology play, it’s all about the framework. Dux-Soup gives me the flexibility to build workflows that fit complex sales rather than forcing me into a predefined workflow.

I could start a new sales role tomorrow with just LinkedIn, Dux-Soup and a mobile phone!

Connecting a CRM such as HubSpot is simple enough with the built-in integration but it’s not essential given how I have mapped all of my contacts in Dux-Soup.

‍

‍

Why I still recommend Dux-Soup after 10 years

I’ve become pretty self-sufficient with Dux-Soup. But whenever I’ve needed help, the support team has been knowledgeable, responsive and easy to work with. Dux-Soup has been innovating in LinkedIn automation since 2015, and that experience shows.

‍

I love that users can contribute ideas to the product roadmap, so customer feedback genuinely influences future product development.

For organizations that want advanced automation at scale, Dux-Soup Cloud excels. For those building semi-automated LinkedIn workflows, Dux-Soup Turbo remains an excellent option.

Both benefit from the same philosophy of helping sales professionals build genuine relationships rather than just sending more messages.

‍

If you want to build meaningful relationships and translate them into scalable LinkedIn outreach, there is no better platform than Dux-Soup.

Based on my continuing evaluation of automation solutions, it’s still the primary LinkedIn outreach tool I recommend.