How Spanish LinkedIn outreach agency generated €600,000 in recurring revenue for a single client.

'Marketing Honesto' is a specialist LinkedIn agency with clients in more than 23 different countries around the world. In one high-performing campaign, the agency generated €600,000 in annual recurring revenue for a single client, powered by a structured approach to prospecting and the smart use of Dux-Soup.

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Quino Maestre is a graduate of Inge Sáez’s social selling training programme (founder of Marketing Honesto). After showing a talent for LinkedIn prospecting and mastery of Dux-Soup, he was recruited to join the agency, where he now leads outreach campaigns as part of the Marketing Honesto team.

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Inge Saez, founder of Marketing Honesto said: Quino excelled at adopting social selling best practice and leveraging Dux-Soup for lead gen campaigns. When you combine the right strategy with the right tool, as he does, the results become predictable and that’s what we deliver for our clients.

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Powering LinkedIn agency growth with Dux-Soup Cloud Agency

Quino is a big fan of Dux-Soup Cloud Agency. He says,

The key to using LinkedIn for prospecting is to have the right social sellings trategy and tools in place. At Marketing Honesto we coach people on how to do this using Dux-Soup as well as run outreach campaigns on behalf of clients.  

Over the last four years, we have built up considerable experience using Dux-Soup for LinkedIn Agency outreach. We’ve generated leads for every client in every sector from SaaS, manufacturing, and education to sales, marketing, and coaching.

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Additionally, from Inge Saez’s ‘Territorio LinkedIn’ 12 week training program, we’ve introduced Dux-Soup to over 400+ professionals through a structured training programme, where prospecting forms a core part of the system. It plays a key role in how we teach scalable LinkedIn outreach.

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The four building blocks of successful LinkedIn outreach

There are four building blocks for any successful LinkedIn outreach campaign: 

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1. Set the LinkedIn strategy and positioning: Start with clarity on who to target, client objectives and what digital assets are available to support the outreach.
2. Align the LinkedIn profile: The client’s profile needs to reflect the strategy so that when prospects engage, they see a clear and credible value proposition.
3. Build a high quality target list: Using Sales Navigator, define the audience through a combination of filters and inputs to create a focused, relevant lead list.
4. Create messaging that drives engagement: Outreach is built around the client’s assets and value proposition. We don’t pitch up front, the goal is to start conversations.

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LinkedIn outreach is not a ‘quick-win’ game. Results come from consistency and patience. Every profile has a different network and the quality of connections can vary significantly.

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Significant effort goes into defining the strategy and launching the campaign. Success then comes from testing, measuring and refining performance over time.

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Creating conversations that convert

There is no fixed campaign template. Every campaign is designed based on the client’s specific situation, their value proposition, and strength of their existing network, their digital assets, and their commercial objectives. The focus is always on creating outreach that feels relevant and natural.

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Chasing prospects pushes them away! The goal is to start a conversation. Automation provides the scale, but every step is carefully considered, starting with the connection request.

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Segmentation is key to making outreach feel personal. Connection requests are short and focused. I use the tags to provide simple but relevant context such as the company name. We have one goal here: get the connection accepted.

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We always test, e.g. if connection requests are underperforming, we vary the message or test a blank note. In some cases, the issue lies with targeting instead of messaging.

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Different audiences respond differently, and C-level or senior decision-makers often require a more refined approach.

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Taking a 360-degree view

Effective LinkedIn outreach works best when it is implemented alongside a broader marketing approach that builds familiarity and trust overtime, for example using email or content marketing.

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Value-led messaging helps spark interest, such as offering relevant content or insights. Prospects who engage move into direct follow-up, while others remain in a longer-term nurture flow.

Additional touch points increase engagement. Profile visits, follows and the new auto-like feature create visibility before and during campaigns. Endorsements are particularly effective, as they often trigger a response, opening the door to a natural follow-up.

Patience is important: pitch too early, and you risk losing the opportunity before a conversation has even started.

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A consistent volume of prospects is required at the top of the funnel, with structured pathways based on how people respond. Parallel campaigns are used to effectively segment audiences and filter campaigns that ask simple questions and route prospects into different follow-up sequences.

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Single client campaign delivers €600k in recurring revenue 

Dux-Soup Cloud Agency gives me complete flexibility. As a digital nomad, we can manage campaigns from anywhere in the world.

We’ve trained over 400 people to use Dux-Soup and run more than 40 client campaigns. Managing multiple accounts from a single dashboard while keeping client data fully separated is absolutely essential when outreaching at scale.

For example, we’ve managed up to 7 clients within Dux-Soup Cloud Agency, alongside additional clients running on separate accounts depending on how projects are structured.

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Running everything in the cloud makes it scalable, secure and easy to control. I can see exactly how each campaign is performing and quickly make changes if needed.

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That level of control is what allows us to deliver consistent results. In one case, it led to €600,000 in recurring revenue for a single client.

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Scaling personalised outreach without losing control

The platform makes it easy to build scalable campaigns. Who wants to manually craft 2,500 messages? It’s just not possible. With Dux-Soup, the process is systematized while keeping the flexibility to adjust, test, and move prospects between campaigns.

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It provides scalability and consistency without losing control. This frees us up to focus on strategy, execution, and ongoing campaign optimisation. There is also complete visibility over everything that’s happening. If a message doesn’t go through, it’s easy to see why and fix it. The KPIs are clear, making performance tracking and client reporting straightforward.

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That combination of control and scalability is what drives consistent pipeline generation.

If a client is already using a LinkedIn automation tool, we analyze the outcomes they are able to drive, and in each case, the recommendation has been to switch to Dux-Soup. Put simply, it has proven to be the most effective platform for delivering results.

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A superior customer service

The support team is a huge part of why I love Dux-Soup. LinkedIn is constantly changing and when something shifts, I need to adapt quickly. Having a responsive team helps to keep my campaigns running smoothly.

Dux-Soup has definitely helped us scale our LinkedIn agency. What really stands out is that you can talk to real people who know the product inside out. This level of support is quite rare and a genuine differentiator, and that’s why I recommend Dux-Soup Cloud Agency.